Rocket Fuel Inc. (FUEL) Sees Large Decline in Short Interest

Rocket Fuel Inc. (NASDAQ:FUEL) was the target of a large decline in short interest during the month of August. As of August 15th, there was short interest totalling 3,435,413 shares, a decline of 38.0% from the July 31st total of 5,545,102 shares. Based on an average daily volume of 851,785 shares, the short-interest ratio is currently 4.0 days. Approximately 10.4% of the company’s stock are short sold.

Several institutional investors have recently modified their holdings of the company. California State Teachers Retirement System purchased a new position in shares of Rocket Fuel during the 2nd quarter worth $172,000. State Street Corp purchased a new position in shares of Rocket Fuel during the 2nd quarter worth $1,147,000. Cornerstone Capital Management Holdings LLC. purchased a new position in shares of Rocket Fuel during the 2nd quarter worth $193,000. PDT Partners LLC purchased a new position in shares of Rocket Fuel during the 2nd quarter worth $980,000. Finally, OxFORD Asset Management LLP purchased a new position in shares of Rocket Fuel during the 2nd quarter worth $245,000. Institutional investors and hedge funds own 40.42% of the company’s stock.

A number of brokerages have recently weighed in on FUEL. Zacks Investment Research downgraded Rocket Fuel from a “hold” rating to a “sell” rating in a research note on Wednesday, June 14th. ValuEngine downgraded Rocket Fuel from a “hold” rating to a “sell” rating in a research note on Thursday, August 10th. Two investment analysts have rated the stock with a sell rating and four have issued a hold rating to the company’s stock. The stock currently has a consensus rating of “Hold” and a consensus target price of $3.32.

Rocket Fuel (NASDAQ:FUEL) traded up inf% during midday trading on Friday, hitting $2.60. 409,199 shares of the company were exchanged. The stock has a 50 day moving average of $2.60 and a 200-day moving average of $3.38. The stock’s market capitalization is $122.18 million. Rocket Fuel has a 1-year low of $1.70 and a 1-year high of $5.90.

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About Rocket Fuel

Rocket Fuel Inc is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform.

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