Harte-Hanks (NYSE:HHS) Getting Favorable Press Coverage, Study Shows

Media headlines about Harte-Hanks (NYSE:HHS) have been trending positive recently, Accern reports. The research group scores the sentiment of press coverage by reviewing more than 20 million news and blog sources in real-time. Accern ranks coverage of companies on a scale of -1 to 1, with scores closest to one being the most favorable. Harte-Hanks earned a news impact score of 0.40 on Accern’s scale. Accern also gave headlines about the business services provider an impact score of 100 out of 100, indicating that recent press coverage is extremely likely to have an impact on the company’s share price in the immediate future.

HHS has been the subject of a number of analyst reports. Noble Financial lowered Harte-Hanks from a “buy” rating to a “hold” rating in a research report on Monday, June 19th. ValuEngine cut Harte-Hanks from a “hold” rating to a “sell” rating in a research note on Saturday, June 10th. Finally, Zacks Investment Research cut Harte-Hanks from a “hold” rating to a “sell” rating in a research note on Wednesday, June 21st.

Shares of Harte-Hanks (NYSE:HHS) traded down 3.96% during mid-day trading on Friday, hitting $0.97. The stock had a trading volume of 133,413 shares. The company’s 50 day moving average price is $1.20 and its 200 day moving average price is $1.40. Harte-Hanks has a 12-month low of $0.93 and a 12-month high of $1.96. The stock’s market cap is $59.80 million.

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Harte-Hanks Company Profile

Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.

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