Head to Head Survey: Borderfree (NASDAQ:BRDR) and The Competition

Borderfree (NASDAQ: BRDR) is one of 30 publicly-traded companies in the “E-commerce & Auction Services” industry, but how does it weigh in compared to its peers? We will compare Borderfree to related businesses based on the strength of its analyst recommendations, dividends, institutional ownership, profitability, earnings, risk and valuation.

Profitability

This table compares Borderfree and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Borderfree -18.56% -16.07% -12.01%
Borderfree Competitors -11.86% -21.18% -7.56%

Earnings & Valuation

This table compares Borderfree and its peers top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Borderfree N/A N/A -77.78
Borderfree Competitors $5.39 billion $930.06 million 216.90

Borderfree’s peers have higher revenue and earnings than Borderfree. Borderfree is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Institutional and Insider Ownership

54.1% of shares of all “E-commerce & Auction Services” companies are owned by institutional investors. 17.1% of shares of all “E-commerce & Auction Services” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Ratings

This is a summary of recent ratings and target prices for Borderfree and its peers, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Borderfree 0 0 0 0 N/A
Borderfree Competitors 104 743 1680 92 2.67

As a group, “E-commerce & Auction Services” companies have a potential upside of 8.44%. Given Borderfree’s peers higher possible upside, analysts plainly believe Borderfree has less favorable growth aspects than its peers.

Summary

Borderfree peers beat Borderfree on 7 of the 8 factors compared.

About Borderfree

Borderfree, Inc. (Borderfree) is engaged in the e-commerce, operating a technology and services platform to enable the United States retailers to transact with international shoppers. The retailers and brands, which the Company refers to as their customers, that integrate the Company’s solution use the Borderfree platform to develop an e-commerce business across Web, mobile and in-store channels. Borderfree manages all aspects of the international shopping experience, including site localization, multi-currency pricing, payment processing, fraud management, landed cost calculation, customs clearance and brokerage, and global logistics services. The Borderfree platform consists of technology, data, know-how and services that span: consumer experience localization; payments, compliance and risk management; global transportation and logistics; post-delivery customer care, and global consumer insights and marketing.

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