VIEX Capital Advisors LLC Boosts Position in Harte-Hanks, Inc. (HHS)

VIEX Capital Advisors LLC increased its stake in shares of Harte-Hanks, Inc. (NYSE:HHS) by 10.2% during the first quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 1,669,828 shares of the business services provider’s stock after buying an additional 154,808 shares during the period. Harte-Hanks comprises approximately 1.8% of VIEX Capital Advisors LLC’s investment portfolio, making the stock its 12th largest position. VIEX Capital Advisors LLC owned about 2.71% of Harte-Hanks worth $2,337,000 as of its most recent filing with the SEC.

A number of other hedge funds have also made changes to their positions in the stock. A.R.T. Advisors LLC acquired a new stake in shares of Harte-Hanks during the fourth quarter worth approximately $100,000. Kennedy Capital Management Inc. acquired a new stake in shares of Harte-Hanks during the first quarter worth approximately $225,000. Redmond Asset Management LLC purchased a new stake in Harte-Hanks during the fourth quarter valued at about $340,000. Norges Bank purchased a new stake in Harte-Hanks during the fourth quarter valued at about $405,000. Finally, Boothbay Fund Management LLC raised its stake in Harte-Hanks by 46.7% in the fourth quarter. Boothbay Fund Management LLC now owns 326,896 shares of the business services provider’s stock valued at $494,000 after buying an additional 104,137 shares during the last quarter. Institutional investors and hedge funds own 38.09% of the company’s stock.

Institutional Ownership by Quarter for Harte-Hanks (NYSE:HHS)

Shares of Harte-Hanks, Inc. (NYSE:HHS) traded down 11.71% during midday trading on Monday, hitting $0.98. 1,264,400 shares of the stock were exchanged. The firm’s 50 day moving average price is $1.29 and its 200-day moving average price is $1.44. The stock’s market cap is $60.37 million. Harte-Hanks, Inc. has a 52-week low of $0.95 and a 52-week high of $1.98.

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Several analysts have recently issued reports on the stock. Noble Financial reiterated a “buy” rating on shares of Harte-Hanks in a research note on Friday, June 9th. ValuEngine raised shares of Harte-Hanks from a “sell” rating to a “hold” rating in a report on Saturday, May 27th. One equities research analyst has rated the stock with a sell rating, three have assigned a hold rating and one has issued a buy rating to the company. Harte-Hanks currently has an average rating of “Hold” and an average target price of $2.90.

Harte-Hanks Company Profile

Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.

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