Gray Television (GTN) versus Phoenix New Media Limited (NYSE:FENG) Head-To-Head Contrast

Gray Television (NYSE: GTN) and Phoenix New Media Limited (NYSE:FENG) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their risk, valuation, institutional ownership, earnings, analyst recommendations, dividends and profitabiliy.

Analyst Recommendations

This is a summary of current ratings and target prices for Gray Television and Phoenix New Media Limited, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gray Television 0 0 4 0 3.00
Phoenix New Media Limited 0 0 1 0 3.00

Gray Television currently has a consensus price target of $18.00, suggesting a potential upside of 26.32%. Phoenix New Media Limited has a consensus price target of $4.30, suggesting a potential upside of 65.38%. Given Phoenix New Media Limited’s higher possible upside, analysts plainly believe Phoenix New Media Limited is more favorable than Gray Television.

Institutional & Insider Ownership

87.3% of Gray Television shares are owned by institutional investors. Comparatively, 13.8% of Phoenix New Media Limited shares are owned by institutional investors. 12.0% of Gray Television shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Risk & Volatility

Gray Television has a beta of 3.28, indicating that its share price is 228% more volatile than the S&P 500. Comparatively, Phoenix New Media Limited has a beta of 1.12, indicating that its share price is 12% more volatile than the S&P 500.

Profitability

This table compares Gray Television and Phoenix New Media Limited’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Gray Television 7.57% 17.77% 3.11%
Phoenix New Media Limited 2.56% 1.89% 1.29%

Valuation and Earnings

This table compares Gray Television and Phoenix New Media Limited’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Gray Television $842.20 million 1.12 $317.79 million $0.87 16.38
Phoenix New Media Limited $208.70 million 0.96 $4.80 million $0.07 37.14

Gray Television has higher revenue and earnings than Phoenix New Media Limited. Gray Television is trading at a lower price-to-earnings ratio than Phoenix New Media Limited, indicating that it is currently the more affordable of the two stocks.

Summary

Gray Television beats Phoenix New Media Limited on 11 of the 13 factors compared between the two stocks.

Gray Television Company Profile

Gray Television, Inc. is a television broadcast company. The Company owns and operates television stations and digital assets in various markets across the United States. As of February 21, 2017, the Company owned and/or operated television stations in 54 television markets broadcasting over 200 separate programming streams, including 37 affiliates of the CBS Network (CBS), 29 affiliates of the NBC Network (NBC), 20 affiliates of the ABC Network (ABC) and 15 affiliates of the FOX Network (FOX). In addition to a primary broadcast channel, each of its stations can also broadcast additional secondary digital channels within a market by utilizing the same bandwidth, but with different programming from the primary channel. The Company also broadcasts local news/weather channels in certain of its existing markets. Along with affiliations with ABC, CBS and FOX, the Company’s secondary channels are affiliated with various smaller networks and program services.

Phoenix New Media Limited Company Profile

Phoenix New Media Limited is a media company providing content on an integrated platform across Internet, mobile and television channels in China. The Company enables consumers to access professional news and other information, and upload text and images (UGC) on the Internet and through their mobile devices. It also transmits its UGC and in-house produced content to television viewers primarily through Phoenix TV. In addition to professionally produced content, content from Phoenix TV and its in-house produced content, the Company allows its users to UGC to its Websites and mobile applications. It operates in two segments: net advertising services and paid services. It provides its content and services through channels, including ifeng.com channel, video channel and mobile channel, and also transmits its content to television viewers, primarily through Phoenix TV. Together, these channels form a single converged platform providing integrated text, image and video content.

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