Head-To-Head Contrast: Harte-Hanks (HHS) vs. Mattersight Corporation (MATR)

Mattersight Corporation (NASDAQ: MATR) and Harte-Hanks (NYSE:HHS) are both small-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, earnings, valuation, profitabiliy and institutional ownership.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for Mattersight Corporation and Harte-Hanks, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mattersight Corporation 0 0 1 0 3.00
Harte-Hanks 0 2 0 0 2.00

Institutional & Insider Ownership

39.3% of Mattersight Corporation shares are held by institutional investors. Comparatively, 38.1% of Harte-Hanks shares are held by institutional investors. 30.2% of Mattersight Corporation shares are held by company insiders. Comparatively, 13.4% of Harte-Hanks shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Volatility & Risk

Mattersight Corporation has a beta of -0.22, suggesting that its stock price is 122% less volatile than the S&P 500. Comparatively, Harte-Hanks has a beta of 1.72, suggesting that its stock price is 72% more volatile than the S&P 500.

Profitability

This table compares Mattersight Corporation and Harte-Hanks’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Mattersight Corporation -46.76% N/A -41.51%
Harte-Hanks -60.27% -134.33% -34.36%

Valuation & Earnings

This table compares Mattersight Corporation and Harte-Hanks’ top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Mattersight Corporation $43.00 million 1.98 -$11.17 million ($0.81) -3.21
Harte-Hanks $404.41 million 0.15 -$4.76 million N/A N/A

Harte-Hanks has higher revenue and earnings than Mattersight Corporation.

Summary

Mattersight Corporation beats Harte-Hanks on 7 of the 11 factors compared between the two stocks.

About Mattersight Corporation

Mattersight Corporation offers behavioral analytics and provides personality-based software products. The Company uses various applications, including predictive behavioral routing, performance management, quality assurance and predictive analytics (collectively, Behavioral Analytics) to analyze and predict customer behavior based on the language exchanged between agents and customers during brand interactions. The Company operates through the Behavioral Analytics segment. Its multi-channel technology captures the unstructured data of voice interactions (conversations), related customer and employee data, and employee desktop activity, and applies various algorithms against those interactions. Its Behavioral Analytics offerings help its clients to identify optimal customer/employee behavioral pairing for call routing; identify and understand customer personality, and measure customer satisfaction and agent performance on every analyzed call, among others.

About Harte-Hanks

Harte Hanks, Inc. (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers. Its agency services are customer engagement agencies specializing in direct and digital communications for both consumer and business-to-business markets. The Company’s digital solutions integrate online services within the marketing mix and include search engine management, display, digital analytics, Website development and design, digital strategy, social media, e-mail, e-commerce and interactive relationship management and a range of other services that support its core businesses.

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