Analyzing Phoenix New Media Limited (NYSE:FENG) & Its Rivals

Phoenix New Media Limited (NYSE: FENG) is one of 32 public companies in the “Broadcasting” industry, but how does it contrast to its rivals? We will compare Phoenix New Media Limited to related companies based on the strength of its profitability, dividends, institutional ownership, analyst recommendations, risk, valuation and earnings.

Analyst Ratings

This is a summary of recent recommendations and price targets for Phoenix New Media Limited and its rivals, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Phoenix New Media Limited 0 0 0 0 N/A
Phoenix New Media Limited Competitors 194 967 2161 44 2.61

As a group, “Broadcasting” companies have a potential upside of 22.56%. Given Phoenix New Media Limited’s rivals higher probable upside, analysts clearly believe Phoenix New Media Limited has less favorable growth aspects than its rivals.

Risk and Volatility

Phoenix New Media Limited has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500. Comparatively, Phoenix New Media Limited’s rivals have a beta of 1.51, indicating that their average share price is 51% more volatile than the S&P 500.

Institutional & Insider Ownership

12.3% of Phoenix New Media Limited shares are owned by institutional investors. Comparatively, 54.8% of shares of all “Broadcasting” companies are owned by institutional investors. 14.5% of shares of all “Broadcasting” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Profitability

This table compares Phoenix New Media Limited and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Phoenix New Media Limited 4.39% 3.00% 2.06%
Phoenix New Media Limited Competitors -20.60% 13.00% 2.24%

Valuation and Earnings

This table compares Phoenix New Media Limited and its rivals top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Phoenix New Media Limited $223.49 million $11.30 million 46.00
Phoenix New Media Limited Competitors $10.65 billion $3.19 billion 19.16

Phoenix New Media Limited’s rivals have higher revenue and earnings than Phoenix New Media Limited. Phoenix New Media Limited is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Summary

Phoenix New Media Limited rivals beat Phoenix New Media Limited on 8 of the 10 factors compared.

About Phoenix New Media Limited

Phoenix New Media Limited is a media company providing content on an integrated platform across Internet, mobile and television channels in China. The Company enables consumers to access professional news and other information, and upload text and images (UGC) on the Internet and through their mobile devices. It also transmits its UGC and in-house produced content to television viewers primarily through Phoenix TV. In addition to professionally produced content, content from Phoenix TV and its in-house produced content, the Company allows its users to UGC to its Websites and mobile applications. It operates in two segments: net advertising services and paid services. It provides its content and services through channels, including ifeng.com channel, video channel and mobile channel, and also transmits its content to television viewers, primarily through Phoenix TV. Together, these channels form a single converged platform providing integrated text, image and video content.

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