Booking Holdings Inc. $BKNG Shares Sold by Diversified Trust Co

Diversified Trust Co decreased its position in Booking Holdings Inc. (NASDAQ:BKNG) by 17.1% during the 3rd quarter, according to its most recent disclosure with the SEC. The fund owned 30,414 shares of the business services provider’s stock after selling 6,292 shares during the period. Diversified Trust Co’s holdings in Booking were worth $4,955,000 as of its most recent SEC filing.

Several other hedge funds also recently made changes to their positions in BKNG. BlackRock Inc. bought a new stake in Booking in the 2nd quarter worth $11,646,302,000. State Street Corp increased its position in shares of Booking by 2,674.6% in the second quarter. State Street Corp now owns 39,420,711 shares of the business services provider’s stock valued at $7,026,348,000 after acquiring an additional 37,999,915 shares during the period. Deutsche Bank AG purchased a new position in shares of Booking in the second quarter valued at about $1,691,186,000. Bank of New York Mellon Corp bought a new position in shares of Booking during the second quarter valued at about $1,370,455,000. Finally, UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC raised its stake in shares of Booking by 2,525.5% during the second quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 6,101,866 shares of the business services provider’s stock valued at $1,087,597,000 after acquiring an additional 5,869,459 shares during the last quarter. 92.42% of the stock is owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

A number of analysts have recently weighed in on the stock. Royal Bank Of Canada dropped their target price on shares of Booking from $220.00 to $205.00 and set an “outperform” rating for the company in a report on Wednesday, November 4th. Mizuho set a $205.00 price target on Booking in a report on Wednesday, November 4th. Truist Financial set a $216.00 price target on Booking and gave the company a “buy” rating in a research report on Wednesday, September 30th. JPMorgan Chase & Co. lowered their price target on Booking from $248.00 to $205.00 and set an “overweight” rating for the company in a research report on Wednesday, November 4th. Finally, DA Davidson set a $240.00 price objective on Booking in a report on Thursday, August 6th. Two research analysts have rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating and seven have issued a Hold rating to the stock. According to data from MarketBeat.com, Booking currently has an average rating of “Moderate Buy” and a consensus target price of $222.35.

Latest Booking News

Here’s some of the latest news about BKNG:

• Neutral Sentiment: Booking completed a €3.55 billion senior-notes offering. The debt financing avoids issuing shares, but adds borrowing and future interest obligations; the available report does not specify how proceeds will be used. Booking Holdings Completes €3.55 Billion Senior Notes Offering
• Negative Sentiment: KeyCorp lowered its Booking EPS estimates: Q4 2026 to $2.10 from $2.35, FY2027 to $11.56 from $12.13, and FY2028 to $13.37 from $14.78. The reductions suggest a softer earnings outlook beyond the current year, although KeyCorp’s FY2026 estimate aligns with the cited $10.26 consensus. KeyCorp Has Strong Estimate for Booking FY2026 Earnings
• Negative Sentiment: OpenAI’s agreement to acquire travel-AI specialist Odessia raises the possibility that AI assistants could become a new gateway for trip planning and bookings, potentially challenging Booking’s role in travel discovery and customer relationships. The competitive impact remains uncertain. Could Booking Holdings (BKNG) Lose Travel Search Ground To New AI Gatekeepers?

Insider Transactions at Booking

In other news, Director Robert J. Mylod, Jr. sold 1,000 shares of the stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $200.00, for a total value of $200,000.00. Following the completion of the transaction, the director owned 14,000 shares of the company’s stock, valued at approximately $2,800,000. This represents a 6.67% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Vanessa Wittman sold 375 shares of the stock in a transaction that occurred on Monday, August 17th. The stock was sold at an average price of $211.00, for a total value of $79,125.00. Following the completion of the transaction, the director directly owned 16,133 shares of the company’s stock, valued at $3,404,063. This represents a 2.27% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders sold 57,425 shares of company stock valued at $11,783,564. Insiders own 0.17% of the company’s stock.

Booking Trading Down 1.0%

Shares of Booking stock opened at $159.58 on Friday. Booking Holdings Inc. has a 12-month low of $146.28 and a 12-month high of $220.81. The company has a market cap of $118.68 billion, a P/E ratio of 15.66, a PEG ratio of 1.03 and a beta of 1.17. The company’s fifty day simple moving average is $162.66 and its two-hundred day simple moving average is $175.02.

Booking (NASDAQ:BKNG) last posted its earnings results on Tuesday, November 3rd. The business services provider reported $4.66 EPS for the quarter, topping the consensus estimate of $4.49 by $0.17. The firm had revenue of $9.79 billion during the quarter, compared to analysts’ expectations of $9.55 billion. Booking had a net margin of 25.52% and a negative return on equity of 89.54%. The company’s quarterly revenue was down 1.2% compared to the same quarter last year. During the same period last year, the company posted $99.50 EPS. Analysts predict that Booking Holdings Inc. will post 10.26 EPS for the current fiscal year.

Booking Announces Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Thursday, December 31st. Shareholders of record on Friday, December 11th will be given a dividend of $0.42 per share. This represents a $1.68 annualized dividend and a yield of 1.1%. The ex-dividend date of this dividend is Friday, December 11th. Booking’s payout ratio is presently 18.12%.

Booking Company Profile

Booking Holdings Inc. is an online travel company that connects travelers with accommodations and other travel services. Through its digital platforms, customers can search for and book hotels, vacation rentals, flights, rental cars, attractions and other travel experiences. The company operates a portfolio of consumer brands, including Booking.com, Priceline, Agoda, KAYAK, Rentalcars.com and OpenTable. Its services span accommodation reservations, travel search and comparison, car rentals, and restaurant reservations.