Financial Survey: TruGolf (NASDAQ:TRUG) vs. Hasbro (NASDAQ:HAS)

TruGolf (NASDAQ:TRUG) and Hasbro (NASDAQ:HAS) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, dividends, valuation and institutional ownership.

Analyst Ratings

This is a summary of current recommendations for TruGolf and Hasbro, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruGolf	1	0	0	0	1.00
Hasbro	0	2	13	1	2.94

Hasbro has a consensus target price of $114.93, suggesting a potential downside of 5.39%. Given Hasbro’s stronger consensus rating and higher possible upside, analysts plainly believe Hasbro is more favorable than TruGolf.

Insider and Institutional Ownership

3.2% of TruGolf shares are owned by institutional investors. Comparatively, 91.8% of Hasbro shares are owned by institutional investors. 5.8% of TruGolf shares are owned by company insiders. Comparatively, 0.7% of Hasbro shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Risk and Volatility

TruGolf has a beta of -0.98, indicating that its stock price is 198% less volatile than the S&P 500. Comparatively, Hasbro has a beta of 0.36, indicating that its stock price is 64% less volatile than the S&P 500.

Profitability

This table compares TruGolf and Hasbro’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TruGolf	-55.27%	-132.15%	-24.75%
Hasbro	18.44%	140.60%	17.09%

Earnings & Valuation

This table compares TruGolf and Hasbro”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TruGolf	$18.88 million	0.01	-$15.23 million	($108.20)	-0.01
Hasbro	$4.70 billion	3.61	-$322.40 million	$6.69	18.16

TruGolf has higher earnings, but lower revenue than Hasbro. TruGolf is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

Summary

Hasbro beats TruGolf on 12 of the 14 factors compared between the two stocks.

About TruGolf

TruGolf Holdings, Inc. develops and sells golf simulation technology for residential, commercial and institutional customers. The company combines golf simulator hardware, proprietary software and related accessories to recreate golf-course play in indoor environments. Its product portfolio includes the E6 golf simulation software platform, simulator enclosures, launch-monitor and tracking technologies, hitting surfaces, projectors and other equipment. E6 provides access to simulated courses, practice facilities, game modes and analytical features designed for golfers and entertainment users.

About Hasbro

Hasbro, Inc. is a global play and entertainment company that develops and sells toys, games and digital experiences, and licenses its brands for consumer products and entertainment. Its portfolio includes Transformers, Play-Doh, Nerf, Monopoly, My Little Pony, Magic: The Gathering and Dungeons & Dragons. Founded in 1923 as Hassenfeld Brothers, the company began as a family business before expanding into toys and games. Hasbro serves consumers in markets around the world through its products, licensing partnerships and digital offerings.