United Rentals (NYSE:URI – Get Free Report) and Gold.com (NYSE:GOLD – Get Free Report) are both industrials companies, but which is the better business? We will compare the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, analyst recommendations, valuation and dividends.
Risk and Volatility
United Rentals has a beta of 1.82, meaning that its share price is 82% more volatile than the S&P 500. Comparatively, Gold.com has a beta of 0.63, meaning that its share price is 37% less volatile than the S&P 500.
Insider & Institutional Ownership
96.3% of United Rentals shares are owned by institutional investors. Comparatively, 62.8% of Gold.com shares are owned by institutional investors. 0.5% of United Rentals shares are owned by insiders. Comparatively, 16.5% of Gold.com shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| United Rentals | 1 | 4 | 15 | 1 | 2.76 |
| Gold.com | 1 | 1 | 4 | 0 | 2.50 |
United Rentals currently has a consensus price target of $1,238.53, suggesting a potential upside of 7.62%. Gold.com has a consensus price target of $58.00, suggesting a potential upside of 56.29%. Given Gold.com’s higher possible upside, analysts clearly believe Gold.com is more favorable than United Rentals.
Valuation and Earnings
This table compares United Rentals and Gold.com”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| United Rentals | $17.50 billion | 4.07 | $2.49 billion | $45.50 | 25.29 |
| Gold.com | $25.10 billion | 0.04 | $82.34 million | $3.01 | 12.33 |
United Rentals has higher earnings, but lower revenue than Gold.com. Gold.com is trading at a lower price-to-earnings ratio than United Rentals, indicating that it is currently the more affordable of the two stocks.
Dividends
United Rentals pays an annual dividend of $7.88 per share and has a dividend yield of 0.7%. Gold.com pays an annual dividend of $0.80 per share and has a dividend yield of 2.2%. United Rentals pays out 17.3% of its earnings in the form of a dividend. Gold.com pays out 26.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. United Rentals has raised its dividend for 3 consecutive years.
Profitability
This table compares United Rentals and Gold.com’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| United Rentals | 16.33% | 33.47% | 9.96% |
| Gold.com | 0.34% | 17.13% | 3.74% |
Summary
United Rentals beats Gold.com on 14 of the 18 factors compared between the two stocks.
About United Rentals
United Rentals is an equipment rental company serving construction, industrial, infrastructure, utility and other customers. Its offerings include general construction equipment and tools, aerial work platforms, earthmoving equipment, and specialty services such as trench safety, power and HVAC, and fluid solutions. Founded in 1997, the company expanded its business through organic growth and acquisitions. It serves customers across North America and in select international markets, with a network of rental locations and service capabilities.
About Gold.com
Gold.com, Inc., together with its subsidiaries, operates as a precious metals company. It operates through three segments: Wholesale Sales & Ancillary Services, Direct-to-Consumer, and Secured Lending. The Wholesale Sales & Ancillary Services segment sells gold, silver, platinum, and palladium in the form of bars, plates, powders, wafers, grains, ingots, and coins. This segment also offers complementary services, such as receiving, handling, inventorying, processing, packing, and shipping of precious metals and custom coins on a secure basis; and designs and produces minted silver products.
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