Vipshop (NYSE:VIPS – Get Free Report) is one of 142 publicly-traded companies in the “Broadline Retail” industry, but how does it compare to its rivals? We will compare Vipshop to related businesses based on the strength of its dividends, institutional ownership, earnings, analyst recommendations, risk, valuation and profitability.
Dividends
Vipshop pays an annual dividend of $0.60 per share and has a dividend yield of 4.3%. Vipshop pays out 19.9% of its earnings in the form of a dividend. As a group, “Broadline Retail” companies pay a dividend yield of 31.3% and pay out 11.5% of their earnings in the form of a dividend. Vipshop lags its rivals as a dividend stock, given its lower dividend yield and higher payout ratio.
Valuation and Earnings
This table compares Vipshop and its rivals revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Net Income | Price/Earnings Ratio | |
| Vipshop | $15.15 billion | $1.04 billion | 4.59 |
| Vipshop Competitors | $22.26 billion | $1.71 billion | 15.69 |
Profitability
This table compares Vipshop and its rivals’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Vipshop | 9.88% | 12.63% | 7.09% |
| Vipshop Competitors | -3.01% | -38.47% | -2.59% |
Risk and Volatility
Vipshop has a beta of 0.59, suggesting that its stock price is 41% less volatile than the S&P 500. Comparatively, Vipshop’s rivals have a beta of 1.73, suggesting that their average stock price is 73% more volatile than the S&P 500.
Insider & Institutional Ownership
48.8% of Vipshop shares are held by institutional investors. Comparatively, 44.5% of shares of all “Broadline Retail” companies are held by institutional investors. 29.5% of Vipshop shares are held by company insiders. Comparatively, 23.6% of shares of all “Broadline Retail” companies are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Analyst Ratings
This is a breakdown of recent ratings for Vipshop and its rivals, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Vipshop | 1 | 5 | 3 | 1 | 2.40 |
| Vipshop Competitors | 1407 | 5411 | 10897 | 311 | 2.56 |
Vipshop presently has a consensus price target of $17.16, indicating a potential upside of 23.78%. As a group, “Broadline Retail” companies have a potential upside of 21.73%. Given Vipshop’s higher possible upside, research analysts plainly believe Vipshop is more favorable than its rivals.
Summary
Vipshop rivals beat Vipshop on 8 of the 15 factors compared.
Vipshop Company Profile
Vipshop Holdings Limited operates online platforms in the People's Republic of China. It operates in Vip.com, Shan Shan Outlets, and Others segments. The company offers womenswear, menswear, sportswear and sporting goods, shoes and bags, accessories, baby and children products, skincare and cosmetics, home goods and other lifestyle products, and supermarket products. It also provides internet finance services, including consumer and supplier financing. In addition, the company engages in warehousing, retail business, product procurement, and software development and information technology support activities. The company provides branded products through its vip.com and vipshop.com online platforms, as well as through retail stores. Vipshop Holdings Limited was founded in 2008 and is headquartered in Guangzhou, the People's Republic of China.
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