ASOS (LON:ASC) Stock Rating Reaffirmed as Buy by Berenberg Bank

ASOS (LON:ASC)‘s stock had its “buy” rating reaffirmed by equities research analysts at Berenberg Bank in a note issued to investors on Thursday, Digital Look reports. They currently have a GBX 750 target price on the stock. Berenberg Bank‘s price target would suggest a potential upside of 80.07% from the company’s current price.

Several other equities analysts have also issued reports on the company. Royal Bank Of Canada upped their price target on ASOS from GBX 275 to GBX 400 and gave the company a “sector perform” rating in a report on Wednesday, August 5th. Shore Capital Group upgraded ASOS to a “buy” rating and set a GBX 520 price objective for the company in a research report on Thursday, September 24th. Four investment analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and a consensus price target of GBX 453.57.

ASOS Trading Up 0.5%

Shares of ASOS stock opened at GBX 416.50 on Thursday. The company’s fifty day simple moving average is GBX 443.17 and its 200-day simple moving average is GBX 327.50. The company has a market cap of £498.34 million, a price-to-earnings ratio of -2.16, a PEG ratio of -1.26 and a beta of 2.32. The company has a current ratio of 0.95, a quick ratio of 0.39 and a debt-to-equity ratio of 855.63. ASOS has a 1 year low of GBX 206.50 and a 1 year high of GBX 517.

ASOS (LON:ASC) last announced its earnings results on Thursday, November 5th. The company reported GBX 41.60 earnings per share (EPS) for the quarter. ASOS had a negative net margin of 10.10% and a negative return on equity of 155.17%. The business had revenue of GBX 224.56 billion for the quarter. As a group, sell-side analysts expect that ASOS will post 12.42 EPS for the current year.

Key Stories Impacting ASOS

Here are the key news stories impacting ASOS this week:

• Positive Sentiment: ASOS swung to an annual pre-tax profit as its turnaround strategy began to show results. Quarterly sales returned to growth, while FY2026 EBITDA rose 29% to £170.3 million. The company also provided FY2027 guidance. ASOS Swings To Annual Pre-tax Profit, Provides FY27 Guidance
• Positive Sentiment: Deutsche Bank upgraded ASOS to “buy” and raised its price target to GBX 490 from GBX 450, citing the company’s recovery. Shore Capital and Berenberg also reaffirmed “buy” ratings, with targets of GBX 520 and GBX 750, respectively. ASOS recovery prompts Deutsche Bank upgrade, but Panmure Liberum remains cautious
• Neutral Sentiment: Deutsche Bank’s more positive stance is not shared across the market: Panmure Liberum remains cautious, highlighting mixed analyst expectations for the recovery. ASOS recovery prompts Deutsche Bank upgrade, but Panmure Liberum remains cautious
• Negative Sentiment: A cyberattack disrupted trading and weighed on the business, presenting a near-term headwind even as sales and margins improved. ASOS returns to growth as annual losses narrow and cyberattack disruption weighs on trading

About ASOS

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.