First Nebraska Trust Co Makes New $6.98 Million Investment in Salesforce Inc. $CRM

First Nebraska Trust Co bought a new position in Salesforce Inc. (NYSE:CRM) during the third quarter, according to its most recent 13F filing with the SEC. The fund bought 30,413 shares of the CRM provider’s stock, valued at approximately $6,982,000.

Several other hedge funds have also recently made changes to their positions in CRM. ABS Direct Equity Fund LLC purchased a new position in Salesforce in the second quarter worth about $25,000. Latitude Advisors LLC bought a new stake in Salesforce during the third quarter worth approximately $25,000. Manning & Napier Advisors LLC bought a new stake in Salesforce during the second quarter worth approximately $26,000. Persistent Asset Partners Ltd bought a new stake in Salesforce during the second quarter worth approximately $27,000. Finally, Costello Asset Management INC raised its position in Salesforce by 410.3% during the first quarter. Costello Asset Management INC now owns 148 shares of the CRM provider’s stock valued at $28,000 after purchasing an additional 119 shares during the period. 80.43% of the stock is currently owned by hedge funds and other institutional investors.

Salesforce Stock Performance

Shares of NYSE:CRM opened at $221.94 on Wednesday. The firm has a market cap of $182.66 billion, a PE ratio of 20.23, a price-to-earnings-growth ratio of 1.03 and a beta of 1.24. The firm’s 50 day simple moving average is $239.53 and its 200-day simple moving average is $198.72. Salesforce Inc. has a one year low of $146.32 and a one year high of $269.11. The company has a debt-to-equity ratio of 1.02, a quick ratio of 0.84 and a current ratio of 0.84.

Salesforce (NYSE:CRM) last posted its quarterly earnings results on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share for the quarter, beating the consensus estimate of $3.27 by $2.63. The firm had revenue of $11.35 billion during the quarter, compared to the consensus estimate of $11.33 billion. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. The company’s revenue was up 10.8% on a year-over-year basis. During the same quarter in the previous year, the firm posted $2.91 earnings per share. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. As a group, equities analysts predict that Salesforce Inc. will post 12.82 EPS for the current year.

Salesforce Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Thursday, October 8th. Shareholders of record on Thursday, September 17th were given a dividend of $0.44 per share. The ex-dividend date of this dividend was Thursday, September 17th. This represents a $1.76 dividend on an annualized basis and a yield of 0.8%. Salesforce’s payout ratio is 16.04%.

Insiders Place Their Bets

In other Salesforce news, Director Craig Conway sold 4,500 shares of the company’s stock in a transaction on Friday, September 4th. The stock was sold at an average price of $260.61, for a total value of $1,172,745.00. Following the completion of the sale, the director directly owned 5,437 shares in the company, valued at approximately $1,416,936.57. This represents a 45.29% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director David Blair Kirk purchased 4,176 shares of the company’s stock in a transaction dated Friday, September 18th. The shares were purchased at an average cost of $239.33 per share, for a total transaction of $999,442.08. Following the transaction, the director directly owned 18,748 shares in the company, valued at approximately $4,486,958.84. This represents a 28.66% increase in their position. The SEC filing for this purchase provides additional information. Insiders own 3.50% of the company’s stock.

Trending Headlines about Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce agreed to acquire AI startup Cresta, adding technology aimed at customer-service operations and strengthening its AI offerings. The deal supports the company’s push to monetize AI, though its price and expected financial contribution are not detailed in the announcement. Salesforce announces Cresta acquisition
• Positive Sentiment: A comparison of recent quarterly revenue trends says Salesforce has delivered steadier, more consistent expansion than IBM, a positive signal for the predictability of its business. Salesforce versus IBM revenue comparison
• Negative Sentiment: The Cresta agreement is reportedly Salesforce’s fifth major acquisition this year, and coverage highlighted concerns about the roughly $2.7 billion AI deal and the company’s ability to integrate a growing number of purchases. That raises questions about spending and execution even as the acquisitions broaden its AI capabilities. Report on Salesforce’s AI acquisition spending
• Negative Sentiment: Salesforce filed a shelf registration covering 609,118 shares, valued at about $139.6 million, for an employee stock ownership plan. The shares could create some dilution and add to investor sensitivity around stock-based compensation, though this is not necessarily a broad public offering. Salesforce share registration report

Wall Street Analyst Weigh In

CRM has been the subject of several analyst reports. JPMorgan Chase & Co. raised their price objective on Salesforce from $250.00 to $265.00 and gave the company an “overweight” rating in a research note on Thursday, August 27th. TD Cowen began coverage on Salesforce in a report on Monday, October 12th. They issued a “buy” rating for the company. Citizens Jmp reissued a “market outperform” rating and set a $315.00 target price on shares of Salesforce in a research report on Friday, September 18th. Weiss Ratings upgraded Salesforce from a “hold (c-)” rating to a “hold (c)” rating in a report on Thursday, September 24th. Finally, Barclays lowered Salesforce from an “overweight” rating to a “positive” rating in a report on Monday, October 12th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, thirteen have given a Hold rating and three have issued a Sell rating to the company’s stock. According to data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus price target of $278.98.

Salesforce Profile

Salesforce, Inc (NYSE: CRM) is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company’s products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.