ServiceNow, Inc. $NOW Stock Holdings Increased by Greenleaf Trust

Greenleaf Trust boosted its holdings in ServiceNow, Inc. (NYSE:NOW) by 408.2% during the third quarter, according to the company in its most recent disclosure with the SEC. The firm owned 109,783 shares of the information technology services provider’s stock after purchasing an additional 88,182 shares during the quarter. Greenleaf Trust’s holdings in ServiceNow were worth $14,712,000 at the end of the most recent quarter.

A number of other institutional investors and hedge funds have also made changes to their positions in the business. Bank of Nova Scotia boosted its stake in ServiceNow by 53.3% in the 1st quarter. Bank of Nova Scotia now owns 1,018,036 shares of the information technology services provider’s stock worth $106,436,000 after purchasing an additional 353,749 shares during the period. Sapient Capital LLC boosted its stake in ServiceNow by 266.0% during the second quarter. Sapient Capital LLC now owns 77,661 shares of the information technology services provider’s stock worth $7,710,000 after buying an additional 56,444 shares during the period. Meeder Advisory Services Inc. bought a new stake in ServiceNow in the second quarter worth about $2,881,000. Vestor Capital LLC grew its holdings in shares of ServiceNow by 38,987.2% in the first quarter. Vestor Capital LLC now owns 122,343 shares of the information technology services provider’s stock worth $12,791,000 after purchasing an additional 122,030 shares during the last quarter. Finally, Cardano Risk Management B.V. increased its position in shares of ServiceNow by 6.9% during the second quarter. Cardano Risk Management B.V. now owns 484,785 shares of the information technology services provider’s stock worth $48,129,000 after acquiring an additional 31,119 shares during the period. Institutional investors own 87.18% of the company’s stock.

Analyst Upgrades and Downgrades

Several research firms have recently commented on NOW. TD Cowen reduced their price target on ServiceNow from $165.00 to $160.00 and set a “buy” rating for the company in a research report on Thursday. BTIG Research dropped their price objective on shares of ServiceNow from $170.00 to $150.00 and set a “buy” rating on the stock in a research note on Thursday. Yorkville Ives started coverage on ServiceNow in a research report on Monday, October 5th. They issued an “outperform” rating and a $160.00 price objective for the company. Mizuho set a $165.00 target price on ServiceNow in a report on Thursday. Finally, Stifel Nicolaus set a $160.00 target price on ServiceNow and gave the stock a “buy” rating in a research note on Tuesday, October 6th. One equities research analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have issued a Hold rating and three have given a Sell rating to the company’s stock. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average price target of $154.50.

Insider Buying and Selling at ServiceNow

In other news, insider Paul Fipps sold 2,034 shares of ServiceNow stock in a transaction on Monday, August 31st. The stock was sold at an average price of $147.87, for a total transaction of $300,767.58. Following the transaction, the insider directly owned 18,305 shares in the company, valued at approximately $2,706,760.35. This trade represents a 10.00% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Paul Chamberlain sold 2,700 shares of the business’s stock in a transaction on Thursday, August 27th. The stock was sold at an average price of $135.50, for a total value of $365,850.00. Following the completion of the sale, the director directly owned 43,990 shares in the company, valued at $5,960,645. This represents a 5.78% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last ninety days, insiders sold 14,081 shares of company stock valued at $1,937,904. 0.34% of the stock is owned by corporate insiders.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow reported 20.5% year-over-year revenue growth, supported by subscription demand, and raised its 2026 artificial-intelligence contract target to $1.7 billion. Management and bullish analysts argue that AI adoption could accelerate growth in 2027. ServiceNow: 3 Key Takeaways for Long-Term Investors
• Positive Sentiment: Several analysts continue to rate NOW Buy or Overweight despite reducing their price targets. JPMorgan, Piper Sandler, Wells Fargo and Oppenheimer still see substantial long-term upside, suggesting the sell-off may have been excessive. ServiceNow stock is on track for its largest drop on record
• Positive Sentiment: A new partnership with BDO Canada will help organizations govern AI and automate operations using ServiceNow’s platform, providing potential support for future enterprise demand. BDO Canada partners with ServiceNow
• Neutral Sentiment: ServiceNow’s CEO has defended the company’s valuation and long-term opportunity, while a reported $3 million insider stock purchase may signal management confidence. However, such commentary has not offset investor concerns about guidance. ServiceNow CEO makes striking unicorn claim
• Negative Sentiment: The primary catalyst for the sell-off was management’s forecast for slower fourth-quarter current remaining performance obligation growth—about 18.5%, below the approximately 21.5% revenue-growth outlook. Because cRPO represents contracted future revenue, investors viewed the gap as a warning that demand may be weakening. ServiceNow Guides to Slower Backlog Growth
• Negative Sentiment: Third-quarter adjusted earnings of $1.00 per share fell short of the $1.02 consensus estimate. The miss, combined with concerns that AI could disrupt traditional software pricing and demand, overshadowed the revenue beat and higher AI target. ServiceNow shares plunge after earnings
• Negative Sentiment: Investors are also monitoring ServiceNow’s roughly $7.5 billion debt load and rising interest costs, while a shareholder investigation into potential securities-law violations adds reputational and legal uncertainty. ServiceNow’s Debt and Interest Costs Jump

ServiceNow Price Performance

ServiceNow stock opened at $105.12 on Monday. The stock has a market cap of $109.11 billion, a price-to-earnings ratio of 75.63, a PEG ratio of 2.00 and a beta of 1.00. The company has a current ratio of 0.72, a quick ratio of 0.72 and a debt-to-equity ratio of 0.42. The company’s 50-day moving average price is $138.71 and its two-hundred day moving average price is $115.45. ServiceNow, Inc. has a 52 week low of $81.24 and a 52 week high of $189.53.

ServiceNow (NYSE:NOW) last issued its quarterly earnings results on Wednesday, October 28th. The information technology services provider reported $1.00 earnings per share for the quarter, missing analysts’ consensus estimates of $1.02 by ($0.02). The company had revenue of $4.11 billion during the quarter, compared to analyst estimates of $4.09 billion. ServiceNow had a return on equity of 15.17% and a net margin of 9.36%. The company’s revenue was up 20.5% on a year-over-year basis. During the same period in the prior year, the company posted $4.82 earnings per share. On average, analysts expect that ServiceNow, Inc. will post 2.14 EPS for the current fiscal year.

ServiceNow Profile

ServiceNow, Inc provides cloud-based software designed to help organizations digitize, automate and manage enterprise workflows. Its Now Platform connects people, processes and systems across departments, enabling customers to manage work through a centralized technology environment.

The company’s products and services address a range of business needs, including information technology service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance, and application development.