Critical Contrast: Traeger (COOK) vs. Its Rivals

Traeger (NYSE:COOK) is one of 150 publicly-traded companies in the “Household Durables” industry, but how does it compare to its peers? We will compare Traeger to related companies based on the strength of its analyst recommendations, institutional ownership, risk, earnings, dividends, valuation and profitability.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Traeger and its peers, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traeger	1	5	1	0	2.00
Traeger Competitors	1803	7414	8146	316	2.39

Traeger currently has a consensus price target of $50.50, indicating a potential downside of 3.95%. As a group, “Household Durables” companies have a potential upside of 48.39%. Given Traeger’s peers stronger consensus rating and higher possible upside, analysts plainly believe Traeger has less favorable growth aspects than its peers.

Risk and Volatility

Traeger has a beta of 1.93, meaning that its stock price is 93% more volatile than the S&P 500. Comparatively, Traeger’s peers have a beta of 1.76, meaning that their average stock price is 76% more volatile than the S&P 500.

Insider & Institutional Ownership

46.8% of Traeger shares are held by institutional investors. Comparatively, 53.6% of shares of all “Household Durables” companies are held by institutional investors. 16.2% of Traeger shares are held by insiders. Comparatively, 18.3% of shares of all “Household Durables” companies are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares Traeger and its peers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Traeger	-23.23%	-13.76%	-3.59%
Traeger Competitors	-2.73%	-17.15%	1.17%

Valuation & Earnings

This table compares Traeger and its peers gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Traeger	$559.52 million	-$115.18 million	-1.25
Traeger Competitors	$5.32 billion	$320.74 million	8.52

Traeger’s peers have higher revenue and earnings than Traeger. Traeger is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.

Summary

Traeger peers beat Traeger on 11 of the 13 factors compared.

Traeger Company Profile

Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills for retailers, distributors, and direct to consumers in the United States. Its wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. The company also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, it provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.