Harley-Davidson (NYSE:HOG) Stock Price Expected to Rise, Citigroup Analyst Says

Harley-Davidson (NYSE:HOG) had its target price lifted by analysts at Citigroup from $33.00 to $37.00 in a report issued on Friday, Benzinga reports. The firm presently has a “buy” rating on the stock. Citigroup‘s price objective indicates a potential upside of 19.12% from the company’s current price.

Several other research analysts also recently commented on HOG. Robert W. Baird raised their price target on shares of Harley-Davidson from $28.00 to $30.00 and gave the stock a “neutral” rating in a research note on Friday, July 24th. Evercore upgraded shares of Harley-Davidson from an “underperform” rating to an “outperform” rating and set a $33.00 target price on the stock in a research note on Monday, October 5th. Griffin Securities set a $33.00 target price on shares of Harley-Davidson in a research report on Monday, August 17th. Wells Fargo & Company lifted their price target on shares of Harley-Davidson from $20.00 to $25.00 and gave the company an “underweight” rating in a research note on Friday. Finally, UBS Group boosted their price target on Harley-Davidson from $26.00 to $28.00 and gave the company a “neutral” rating in a report on Wednesday, September 2nd. One research analyst has rated the stock with a Strong Buy rating, seven have issued a Buy rating, four have assigned a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus target price of $29.91.

Harley-Davidson Trading Up 2.4%

HOG traded up $0.73 during trading hours on Friday, reaching $31.06. 3,252,566 shares of the company’s stock traded hands, compared to its average volume of 2,849,511. The firm has a 50-day moving average price of $27.14 and a 200 day moving average price of $23.91. Harley-Davidson has a 52-week low of $17.09 and a 52-week high of $31.23. The company has a quick ratio of 1.70, a current ratio of 1.90 and a debt-to-equity ratio of 0.36. The firm has a market capitalization of $3.23 billion, a PE ratio of 19.06, a PEG ratio of 8.26 and a beta of 1.30.

Harley-Davidson (NYSE:HOG) last released its earnings results on Thursday, October 29th. The company reported $0.40 earnings per share for the quarter, missing analysts’ consensus estimates of $0.47 by ($0.07). Harley-Davidson had a return on equity of 6.28% and a net margin of 4.78%. The business had revenue of $1.08 billion during the quarter, compared to analysts’ expectations of $1.07 billion. During the same quarter in the previous year, the business earned $3.10 EPS. The business’s revenue for the quarter was down 19.3% on a year-over-year basis. As a group, sell-side analysts predict that Harley-Davidson will post 0.66 EPS for the current fiscal year.

Insiders Place Their Bets

In related news, CAO Gayle Littleton acquired 7,500 shares of the firm’s stock in a transaction that occurred on Tuesday, August 11th. The stock was purchased at an average cost of $26.38 per share, with a total value of $197,850.00. Following the transaction, the chief accounting officer directly owned 7,500 shares of the company’s stock, valued at $197,850. This trade represents a ∞ increase in their position. The purchase was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. Also, CFO Jonathan R. Root sold 1,559 shares of Harley-Davidson stock in a transaction on Thursday, October 1st. The stock was sold at an average price of $24.43, for a total transaction of $38,086.37. Following the sale, the chief financial officer owned 24,733 shares of the company’s stock, valued at $604,227.19. The trade was a 5.93% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders have sold 4,667 shares of company stock valued at $119,423. 0.97% of the stock is currently owned by insiders.

Hedge Funds Weigh In On Harley-Davidson

A number of institutional investors have recently modified their holdings of HOG. BlackRock Inc. acquired a new stake in shares of Harley-Davidson during the 2nd quarter worth approximately $249,395,000. Donald Smith & CO. Inc. purchased a new position in Harley-Davidson during the second quarter worth approximately $226,966,000. Bank of America Corp DE acquired a new stake in Harley-Davidson in the second quarter valued at approximately $45,065,000. Bank of New York Mellon Corp lifted its position in shares of Harley-Davidson by 8.4% during the 1st quarter. Bank of New York Mellon Corp now owns 2,110,552 shares of the company’s stock valued at $42,675,000 after buying an additional 163,762 shares in the last quarter. Finally, Aegis Financial Corp acquired a new stake in Harley-Davidson in the 1st quarter valued at $27,681,000. Hedge funds and other institutional investors own 85.10% of the company’s stock.

Key Headlines Impacting Harley-Davidson

Here are the key news stories impacting Harley-Davidson this week:

• Positive Sentiment: Raised 2026 guidance and stronger retail demand: Harley-Davidson lifted its full-year HDMC and HDFS outlook for the second time this year. North American motorcycle retail sales rose 9% year over year, global retail sales increased 5%, and dealer inventory fell 26%, suggesting healthier demand and inventory discipline. Harley-Davidson Reports Third Quarter Financial Results And Raises HDMC and HDFS Guidance
• Positive Sentiment: Improved operating indicators and shareholder returns: HDMC gross margin expanded to 28.1%, while the company returned $110 million to shareholders through repurchases and dividends. Full-year motorcycle retail sales and wholesale shipments are now projected at 135,500 to 139,000 units. Harley-Davidson Reports $43 Million Q3 Net Income and Raises 2026 Guidance
• Positive Sentiment: Bullish options activity: Traders purchased 3,586 call options, about 225% above the average volume, indicating increased near-term speculative interest in HOG.
• Neutral Sentiment: Board changes: Harley-Davidson appointed two new independent directors, a governance development whose effect on the stock is uncertain. Harley-Davidson Announces Board Appointments
• Negative Sentiment: Sharp earnings deterioration and missed estimates: Third-quarter diluted EPS was $0.40, below the roughly $0.44-$0.47 consensus, while net income fell to about $43 million from $377 million a year earlier. HDMC revenue declined 10% to $964 million, and shipments fell 8% to 33,616 units. Harley-Davidson Lifts 2026 Outlook Despite Earnings Miss
• Negative Sentiment: Wells Fargo remains bearish: The firm raised its price target from $20 to $25 but maintained an “underweight” rating, implying substantial downside from the current trading level.

Harley-Davidson Company Profile

Harley-Davidson, Inc is a Milwaukee-based company that designs, manufactures and sells heavyweight motorcycles. Its product portfolio includes touring, cruiser, standard and adventure-touring motorcycles sold under the Harley-Davidson brand, as well as electric motorcycles offered through its LiveWire business.

The company also provides motorcycle parts, accessories, apparel and related merchandise. Through Harley-Davidson Financial Services, it offers financing and insurance products to motorcycle dealers and retail customers in supported markets.