MediaAlpha (NYSE:MAX) Stock: Insider Eugene Nonko Sells 7,273 Shares

MediaAlpha, Inc. (NYSE:MAX) Director Eugene Nonko sold 7,273 shares of the business’s stock in a transaction that occurred on Wednesday, October 28th. The shares were sold at an average price of $11.63, for a total value of $84,584.99. Following the completion of the transaction, the director directly owned 789,901 shares in the company, valued at approximately $9,186,548.63. The trade was a 0.91% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

• On Wednesday, October 28th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The stock was sold at an average price of $11.63, for a total value of $22,562.20.
• On Tuesday, October 27th, Eugene Nonko sold 8,283 shares of MediaAlpha stock. The stock was sold at an average price of $11.85, for a total value of $98,153.55.
• On Tuesday, October 27th, Eugene Nonko sold 3,394 shares of MediaAlpha stock. The shares were sold at an average price of $11.92, for a total transaction of $40,456.48.
• On Monday, October 26th, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The shares were sold at an average price of $11.83, for a total transaction of $86,039.59.
• On Monday, October 26th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The shares were sold at an average price of $11.83, for a total transaction of $22,950.20.
• On Wednesday, October 21st, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The shares were sold at an average price of $11.63, for a total transaction of $84,584.99.
• On Wednesday, October 21st, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The stock was sold at an average price of $11.63, for a total transaction of $22,562.20.
• On Monday, October 19th, Eugene Nonko sold 7,273 shares of MediaAlpha stock. The stock was sold at an average price of $11.39, for a total transaction of $82,839.47.
• On Monday, October 19th, Eugene Nonko sold 1,940 shares of MediaAlpha stock. The stock was sold at an average price of $11.39, for a total transaction of $22,096.60.
• On Wednesday, October 14th, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The shares were sold at an average price of $10.37, for a total transaction of $69,136.79.

MediaAlpha Trading Down 0.3%

Shares of NYSE:MAX traded down $0.03 during midday trading on Wednesday, hitting $11.74. The stock had a trading volume of 908,249 shares, compared to its average volume of 791,725. MediaAlpha, Inc. has a 1 year low of $7.09 and a 1 year high of $14.70. The stock has a 50 day moving average price of $11.23 and a two-hundred day moving average price of $10.63. The company has a market capitalization of $719.07 million, a PE ratio of 7.25 and a beta of 1.14.

MediaAlpha (NYSE:MAX) last posted its quarterly earnings results on Wednesday, October 28th. The company reported $0.46 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.28 by $0.18. The firm had revenue of $375.95 million during the quarter, compared to analysts’ expectations of $347.93 million. MediaAlpha had a net margin of 7.94% and a negative return on equity of 301.42%. As a group, equities analysts expect that MediaAlpha, Inc. will post 1.44 EPS for the current year.

Analysts Set New Price Targets

A number of equities analysts have recently issued reports on MAX shares. Wall Street Zen raised MediaAlpha from a “buy” rating to a “strong-buy” rating in a research note on Saturday, August 1st. Weiss Ratings raised MediaAlpha from a “hold (c)” rating to a “hold (c+)” rating in a report on Thursday, October 8th. Canaccord Genuity Group lifted their price target on MediaAlpha from $15.00 to $17.00 and gave the company a “buy” rating in a research note on Thursday, July 30th. Keefe, Bruyette & Woods upped their price objective on MediaAlpha from $15.00 to $17.00 and gave the stock an “outperform” rating in a report on Wednesday, July 8th. Finally, The Goldman Sachs Group cut their price objective on MediaAlpha from $14.00 to $10.50 and set a “neutral” rating for the company in a research report on Wednesday, October 14th. One analyst has rated the stock with a Strong Buy rating, three have assigned a Buy rating and five have given a Hold rating to the company. According to data from MarketBeat.com, MediaAlpha currently has an average rating of “Moderate Buy” and a consensus price target of $13.79.

MediaAlpha News Summary

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: MediaAlpha reported third-quarter earnings of $0.46 per share, up from $0.26 a year earlier and well above analyst estimates ranging from $0.28 to $0.33. The significant earnings beat likely drove the stock’s rally. MediaAlpha Beats Q3 Earnings and Revenue Estimates
• Positive Sentiment: Revenue reached a record $375.9 million, increasing 23% year over year and surpassing the $347.9 million consensus forecast. Net income was $29.4 million, while adjusted EBITDA also set a record at $39.5 million, signaling strong marketplace demand and operating momentum. MediaAlpha Announces Third Quarter 2026 Financial Results
• Positive Sentiment: Management described the quarter as a milestone period, citing record performance across key metrics and broadening demand in MediaAlpha’s marketplace. Investors may view this as evidence that growth is broad-based rather than dependent on a single business area. MediaAlpha Q3 Key Metrics
• Neutral Sentiment: Sell-side brokerages collectively rate MAX “Moderate Buy,” supporting a generally favorable analyst view, although the rating does not represent a new earnings estimate or price-target change. MediaAlpha Rated Moderate Buy
• Negative Sentiment: Director Eugene Nonko filed a Form 144 indicating a planned sale of 31,335 shares worth approximately $370,648. The proposed insider transaction could create modest selling pressure, though it is small relative to the company’s overall market value and does not necessarily signal deteriorating fundamentals. MediaAlpha Director Form 144 Filing

Institutional Trading of MediaAlpha

A number of institutional investors have recently added to or reduced their stakes in MAX. Rockefeller Capital Management L.P. grew its position in MediaAlpha by 9,917.9% during the fourth quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock worth $36,000 after buying an additional 2,777 shares during the period. Public Employees Retirement System of Ohio purchased a new position in MediaAlpha in the first quarter valued at about $85,000. Aaron Wealth Advisors LLC acquired a new stake in shares of MediaAlpha during the 1st quarter valued at approximately $95,000. Glenmede Trust Co. NA acquired a new stake in shares of MediaAlpha during the 1st quarter valued at approximately $122,000. Finally, SG Americas Securities LLC lifted its position in shares of MediaAlpha by 23.2% during the 1st quarter. SG Americas Securities LLC now owns 19,473 shares of the company’s stock valued at $181,000 after acquiring an additional 3,668 shares during the period. Hedge funds and other institutional investors own 64.39% of the company’s stock.

MediaAlpha Company Profile

MediaAlpha, Inc operates a technology platform that helps insurance carriers and distributors acquire customers through digital channels. Its marketplace connects consumers who are shopping for insurance with providers seeking qualified prospects, using data, analytics and automated systems to facilitate the matching process.

The company’s platform supports customer acquisition across insurance categories, including property and casualty products such as auto and home insurance, as well as health, life and Medicare-related coverage.