Contrasting MARA (NASDAQ:MARA) and Amplitude (NASDAQ:AMPL)

MARA (NASDAQ:MARA) and Amplitude (NASDAQ:AMPL) are both technology companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, dividends, institutional ownership, valuation and profitability.

Volatility and Risk

MARA has a beta of 5.33, indicating that its share price is 433% more volatile than the S&P 500. Comparatively, Amplitude has a beta of 1.49, indicating that its share price is 49% more volatile than the S&P 500.

Institutional and Insider Ownership

44.5% of MARA shares are owned by institutional investors. Comparatively, 73.2% of Amplitude shares are owned by institutional investors. 1.0% of MARA shares are owned by insiders. Comparatively, 21.6% of Amplitude shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Profitability

This table compares MARA and Amplitude’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
MARA	-429.71%	-26.05%	-12.73%
Amplitude	-26.59%	-42.62%	-22.69%

Valuation and Earnings

This table compares MARA and Amplitude”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MARA	$907.09 million	3.32	-$1.31 billion	($9.16)	-0.85
Amplitude	$374.37 million	4.47	-$88.54 million	($0.75)	-22.03

Amplitude has lower revenue, but higher earnings than MARA. Amplitude is trading at a lower price-to-earnings ratio than MARA, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of recent recommendations for MARA and Amplitude, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MARA	3	0	8	0	2.45
Amplitude	1	2	7	1	2.73

MARA currently has a consensus target price of $18.90, indicating a potential upside of 142.62%. Amplitude has a consensus target price of $14.30, indicating a potential downside of 13.44%. Given MARA’s higher possible upside, equities analysts plainly believe MARA is more favorable than Amplitude.

Summary

Amplitude beats MARA on 8 of the 14 factors compared between the two stocks.

About MARA

MARA Holdings, Inc. operates as a digital asset technology company that mines digital assets with a focus on the bitcoin ecosystem in United States. The company was formerly known as Marathon Digital Holdings, Inc. and changed its name to MARA Holdings, Inc. in August 2024. MARA Holdings, Inc. was incorporated in 2010 and is headquartered in Fort Lauderdale, Florida.

About Amplitude

Amplitude, Inc., together with its subsidiaries, provides a digital analytics platform that analyzes customer behavior in the United States and internationally. It offers Amplitude Analytics, which provides real-time product data and reconstructed user visits; Amplitude Experiment, a solution that allows teams to test new capabilities and safely roll out new features; Amplitude CDP, an insight-driven solution that encompasses the data infrastructure, audience management, and data streaming capabilities; and Amplitude Session Replay used by product, marketing, and data teams to understand user behavior, diagnose product issues, and improve product outcomes. The company also provides customer support services related to initial implementation setup, ongoing support, and application training. It delivers its application over the Internet as a subscription service using a software-as-a-service model. The company was formerly known as Sonalight, Inc. and changed its name to Amplitude, Inc. in December 2014. Amplitude, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.