Kingsway Financial Services (NYSE:KWY – Get Free Report) and Equitable (NYSE:EQH – Get Free Report) are both finance companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, dividends, analyst recommendations, risk, profitability and earnings.
Insider & Institutional Ownership
72.4% of Kingsway Financial Services shares are held by institutional investors. Comparatively, 92.7% of Equitable shares are held by institutional investors. 41.4% of Kingsway Financial Services shares are held by insiders. Comparatively, 1.0% of Equitable shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Earnings and Valuation
This table compares Kingsway Financial Services and Equitable”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Kingsway Financial Services | $134.97 million | 2.12 | -$10.73 million | ($0.30) | -32.97 |
| Equitable | $10.62 billion | 1.39 | -$1.38 billion | ($3.31) | -16.34 |
Kingsway Financial Services has higher earnings, but lower revenue than Equitable. Kingsway Financial Services is trading at a lower price-to-earnings ratio than Equitable, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Kingsway Financial Services has a beta of 0.25, indicating that its stock price is 75% less volatile than the S&P 500. Comparatively, Equitable has a beta of 1.1, indicating that its stock price is 10% more volatile than the S&P 500.
Analyst Recommendations
This is a summary of recent ratings and target prices for Kingsway Financial Services and Equitable, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Kingsway Financial Services | 1 | 0 | 0 | 0 | 1.00 |
| Equitable | 0 | 3 | 10 | 1 | 2.86 |
Equitable has a consensus target price of $63.18, suggesting a potential upside of 16.80%. Given Equitable’s stronger consensus rating and higher probable upside, analysts clearly believe Equitable is more favorable than Kingsway Financial Services.
Profitability
This table compares Kingsway Financial Services and Equitable’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Kingsway Financial Services | -6.69% | -61.62% | -4.45% |
| Equitable | -8.72% | 511.35% | 0.61% |
Summary
Equitable beats Kingsway Financial Services on 9 of the 14 factors compared between the two stocks.
About Kingsway Financial Services
Kingsway Financial Services Inc., through its subsidiaries, engages in the extended warranty business services, asset management, and real estate businesses. The company operates through three segments: Extended Warranty, Leased Real Estate, and Kingsway Search Xcelerator. The Extended Warranty segment markets, sells, and administers vehicle service agreements and related products for new and used automobiles, motorcycles, and ATVs. This segment also sells new home warranty products, as well as offers uninsured warrant administration services to homebuilders and homeowners; markets and distributes warranty products to manufacturers, distributors, and installers of heating, ventilation and air conditioning, standby generator, commercial LED lighting, and commercial refrigeration equipment; and provides equipment breakdown and maintenance support services to companies. The Leased Real Estate segment owns a parcel of real property consisting of approximately 192 acres located in the State of Texas. The Kingsway Search Xcelerator offers outsourced finance and human resources consulting services, including operational accounting, such as bookkeeping, accounting, financial reporting, and analysis and strategic finance services; technical accounting comprising initial public offerings, SEC reporting, and international consolidation services; human resources, workforce management, and compliance support services; and advisory services. The company offers its products and services through credit unions, dealers, homebuilders, and consumers. Kingsway Financial Services Inc. was incorporated in 1989 and is based in Itasca, Illinois.
About Equitable
Equitable Holdings, Inc., together with its consolidated subsidiaries, operates as a diversified financial services company worldwide. The company operates through six segments: Individual Retirement, Group Retirement, Investment Management and Research, Protection Solutions, Wealth Management, and Legacy. The Individual Retirement segment offers a suite of variable annuity products primarily to affluent and high net worth individuals. The Group Retirement segment provides tax-deferred investment and retirement services or products to plans sponsored by educational entities, municipalities, and not-for-profit entities, as well as small and medium-sized businesses. The Investment Management and Research segment offers diversified investment management, research, and related services to various clients through institutional. The Protection Solutions segment provides life insurance products, such as VUL insurance and IUL insurance, term life, and employee benefits business, such as dental, vision, life, as well as short- and long-term disability insurance products to small and medium-sized businesses. The Wealth Management segment offers discretionary and non-discretionary investment advisory accounts, financial planning and advice, life insurance, and annuity products. The Legacy segment consists of the capital intensive fixed-rate GMxB business that includes ROP death benefits. The company was formerly known as AXA Equitable Holdings, Inc. and changed its name to Equitable Holdings, Inc. in January 2020. Equitable Holdings, Inc. was founded in 1859 and is based in New York, New York.
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