SoFi Technologies, Inc. $SOFI Stock Purchased by Diversify Advisory Services LLC

Diversify Advisory Services LLC grew its stake in shares of SoFi Technologies, Inc. (NASDAQ:SOFI) by 3.2% during the third quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 1,184,642 shares of the company’s stock after purchasing an additional 36,440 shares during the period. Diversify Advisory Services LLC’s holdings in SoFi Technologies were worth $17,876,000 as of its most recent SEC filing.

Other hedge funds and other institutional investors also recently modified their holdings of the company. Blue Jean Financial LLC purchased a new position in shares of SoFi Technologies in the 3rd quarter valued at approximately $2,920,000. Prime Capital Investment Advisors LLC boosted its position in shares of SoFi Technologies by 75.6% during the third quarter. Prime Capital Investment Advisors LLC now owns 30,388 shares of the company’s stock valued at $478,000 after purchasing an additional 13,085 shares in the last quarter. Yarbrough Capital LLC purchased a new stake in SoFi Technologies in the third quarter worth $4,317,000. Trellis Wealth Advisors LLC purchased a new stake in SoFi Technologies in the third quarter worth $84,000. Finally, Kercheville Advisors LLC grew its stake in SoFi Technologies by 13.8% in the third quarter. Kercheville Advisors LLC now owns 13,989 shares of the company’s stock worth $220,000 after purchasing an additional 1,699 shares during the period. Hedge funds and other institutional investors own 38.43% of the company’s stock.

SoFi Technologies Stock Performance

Shares of SOFI opened at $14.68 on Wednesday. The company has a quick ratio of 0.10, a current ratio of 0.74 and a debt-to-equity ratio of 0.30. The business’s 50 day moving average price is $16.95 and its 200-day moving average price is $17.10. SoFi Technologies, Inc. has a 52 week low of $13.86 and a 52 week high of $32.73. The stock has a market cap of $18.96 billion, a P/E ratio of 30.58, a P/E/G ratio of 0.83 and a beta of 2.33.

SoFi Technologies (NASDAQ:SOFI) last posted its quarterly earnings results on Wednesday, July 29th. The company reported $0.12 earnings per share for the quarter, topping the consensus estimate of $0.11 by $0.01. SoFi Technologies had a return on equity of 6.22% and a net margin of 14.78%. The company had revenue of $1.21 billion for the quarter, compared to the consensus estimate of $1.11 billion. During the same quarter in the prior year, the business posted $0.08 EPS. The firm’s quarterly revenue was up 42.5% compared to the same quarter last year. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. Equities research analysts anticipate that SoFi Technologies, Inc. will post 0.60 earnings per share for the current fiscal year.

Analysts Set New Price Targets

SOFI has been the subject of several recent research reports. Needham & Company LLC lowered their price objective on SoFi Technologies from $25.00 to $24.00 and set a “buy” rating for the company in a research report on Thursday, July 30th. Loop Capital started coverage on shares of SoFi Technologies in a report on Tuesday, September 8th. They set a “hold” rating and a $22.00 target price on the stock. Piper Sandler assumed coverage on shares of SoFi Technologies in a research report on Monday, August 17th. They issued an “overweight” rating and a $22.00 target price on the stock. Morgan Stanley decreased their price target on shares of SoFi Technologies from $16.00 to $15.00 and set an “underweight” rating for the company in a research note on Thursday, July 30th. Finally, Keefe, Bruyette & Woods reiterated an “underperform” rating on shares of SoFi Technologies in a research note on Monday, October 12th. Two investment analysts have rated the stock with a Strong Buy rating, nine have given a Buy rating, eleven have assigned a Hold rating and three have given a Sell rating to the company. According to data from MarketBeat.com, the stock presently has a consensus rating of “Hold” and an average price target of $22.20.

Insider Buying and Selling at SoFi Technologies

In other news, CTO Jeremy Rishel sold 18,624 shares of the firm’s stock in a transaction on Monday, September 21st. The stock was sold at an average price of $17.50, for a total transaction of $325,920.00. Following the completion of the transaction, the chief technology officer directly owned 912,650 shares in the company, valued at $15,971,375. This trade represents a 2.00% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, EVP Kelli Keough sold 10,203 shares of SoFi Technologies stock in a transaction dated Monday, September 21st. The stock was sold at an average price of $16.99, for a total value of $173,348.97. Following the completion of the transaction, the executive vice president directly owned 408,073 shares of the company’s stock, valued at approximately $6,933,160.27. This represents a 2.44% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 40,113 shares of company stock worth $702,417 over the last three months. Corporate insiders own 2.50% of the company’s stock.

Key SoFi Technologies News

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: Benchmark upgraded SoFi Technologies to Strong Buy, adding to bullish analyst sentiment ahead of the company’s earnings release. Benchmark upgrades SoFi Technologies stock to Strong Buy
• Positive Sentiment: Wall Street expects year-over-year earnings growth, while SoFi’s recent combination of revenue growth, profitability and operating momentum could support another earnings beat. The company previously exceeded quarterly EPS and revenue expectations, with revenue rising 42.5% year over year. SoFi Technologies Reports Next Week
• Positive Sentiment: StoneX initiated coverage with a Buy rating, reflecting optimism about SoFi’s transition into a full-service digital bank, its growth profile and newer financial-services initiatives. StoneX initiates coverage of SoFi Technologies with buy rating
• Neutral Sentiment: SoFi is scheduled to release earnings on Tuesday, making the report the stock’s immediate catalyst. Results, guidance and loan-growth trends could determine whether the recent rebound holds. SoFi Technologies Set to Release Earnings
• Negative Sentiment: The shares fell to approximately $14.70, their lowest level since June of the prior year and about 55% below the 2025 high. The decline has occurred despite strong financial results, indicating continued skepticism and technical weakness ahead of earnings. SoFi stock lands at a crucial support as earnings loom
• Negative Sentiment: Keefe Bruyette & Woods reduced its price target to $15, highlighting more cautious expectations and limiting near-term upside relative to bullish ratings. Keefe Bruyette Woods cuts target for SoFi Technologies

SoFi Technologies Profile

SoFi Technologies, Inc is a digital financial services company that provides lending, banking, investing and other personal finance products through its online platform and mobile app. The company serves consumers primarily in the United States and aims to provide a centralized alternative to traditional financial institutions.

SoFi’s offerings include personal loans, student loan refinancing, home loans, checking and savings accounts, credit cards, investment products and financial education resources.