Consensus Cloud Solutions (NASDAQ:CCSI – Get Free Report) and Salesforce (NYSE:CRM – Get Free Report) are both technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, dividends, profitability, earnings, institutional ownership, valuation and risk.
Profitability
This table compares Consensus Cloud Solutions and Salesforce’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Consensus Cloud Solutions | 26.69% | 502.63% | 13.83% |
| Salesforce | 21.99% | 24.90% | 11.27% |
Institutional and Insider Ownership
93.9% of Consensus Cloud Solutions shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 3.6% of Consensus Cloud Solutions shares are owned by insiders. Comparatively, 3.5% of Salesforce shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Volatility and Risk
Earnings & Valuation
This table compares Consensus Cloud Solutions and Salesforce”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Consensus Cloud Solutions | $349.70 million | 1.88 | $84.53 million | $4.94 | 7.27 |
| Salesforce | $41.52 billion | 4.81 | $7.46 billion | $10.97 | 22.13 |
Salesforce has higher revenue and earnings than Consensus Cloud Solutions. Consensus Cloud Solutions is trading at a lower price-to-earnings ratio than Salesforce, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a summary of recent ratings and price targets for Consensus Cloud Solutions and Salesforce, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Consensus Cloud Solutions | 0 | 1 | 3 | 0 | 2.75 |
| Salesforce | 3 | 13 | 32 | 3 | 2.69 |
Consensus Cloud Solutions currently has a consensus target price of $41.67, suggesting a potential upside of 16.10%. Salesforce has a consensus target price of $278.40, suggesting a potential upside of 14.67%. Given Consensus Cloud Solutions’ stronger consensus rating and higher possible upside, equities research analysts plainly believe Consensus Cloud Solutions is more favorable than Salesforce.
Summary
Consensus Cloud Solutions beats Salesforce on 8 of the 15 factors compared between the two stocks.
About Consensus Cloud Solutions
Consensus Cloud Solutions, Inc., together with its subsidiaries, provides information delivery services with a software-as-a-service platform worldwide. The company offers eFax Corporate, a digital cloud-fax technology; Unite, a single platform that allows the user to choose between various protocols to send and receive healthcare information and can integrate into an existing electronic health record system or stand-alone if no EHR is present. It also offers jsign, an electronic and digital signature solution; Conductor, an interface engine and interoperability platform that provides integration technology; Clarity that transforms unstructured documents into structured actionable data; and eFax, an online faxing solution, as well as other products under the MyFax, MetroFax, Sfax, and SRfax brands. In addition, the company provides ECFax, an Corporate eFax. It serves healthcare, government, financial services, law, and education sectors. Consensus Cloud Solutions, Inc. was incorporated in 2021 and is headquartered in Los Angeles, California.
About Salesforce
Salesforce, Inc. provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale. In addition, its platform offering comprise a flexible platform that enables companies of various sizes, locations, and industries to build business workflow and apps with customer; online learning platform that allows anyone to learn in-demand Salesforce skills; and Slack, an intelligent productivity platform. The company's marketing services enables companies to plan, personalize, automate, and optimize customer marketing journey, connecting interaction, and connected products; and commerce services, which empowers shopping experience across various customer touchpoint, such as mobile, web, social, and stores and provides click-to-code tools that offers customers to build and deploy solutions. Further, its analytics offering includes Tableau, an end-to-end analytics solution for range of enterprise use cases and intelligent analytics with AI models, spot trends, predict outcomes, creates summaries, timely recommendations, and take action from any device; and integration service including MuleSoft, which provides building blocks to deliver end-to-end and connected experiences. Additionally, the company provides data cloud, a hyperscale data engine native to Salesforce; vertical services to meet the needs of customers in industries, such as financial services, healthcare and life sciences, manufacturing and automotive and government; and offers salesforce starter for small and medium-sized businesses. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.
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