Wall Street Zen Upgrades Baozun (NASDAQ:BZUN) to Strong-Buy

Baozun (NASDAQ:BZUN) was upgraded by equities research analysts at Wall Street Zen from a “buy” rating to a “strong-buy” rating in a research report issued on Saturday, Wall Street Zen reports.

A number of other equities analysts have also commented on the stock. Weiss Ratings reissued a “sell (d-)” rating on shares of Baozun in a report on Friday, July 17th. CLSA upgraded shares of Baozun from a “hold” rating to an “outperform” rating and raised their price objective for the company from $3.20 to $3.80 in a research report on Friday, August 28th. Finally, Citigroup reaffirmed a “buy” rating on shares of Baozun in a report on Thursday, August 27th. Two equities research analysts have rated the stock with a Buy rating, one has given a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, Baozun presently has a consensus rating of “Hold” and a consensus price target of $3.80.

Baozun Stock Performance

BZUN stock opened at $3.31 on Friday. The company’s 50 day moving average is $2.93 and its 200 day moving average is $2.77. The stock has a market cap of $192.34 million, a price-to-earnings ratio of -10.03 and a beta of 0.39. Baozun has a 1-year low of $2.07 and a 1-year high of $3.82.

Baozun (NASDAQ:BZUN) last announced its earnings results on Friday, August 14th. The technology company reported $0.19 earnings per share for the quarter. Baozun had a negative net margin of 1.26% and a positive return on equity of 2.55%. The business had revenue of $403.74 million for the quarter.

Insider Activity at Baozun

In other news, insider Junhua Wu acquired 13,900 shares of Baozun stock in a transaction dated Tuesday, September 15th. The shares were purchased at an average cost of $2.73 per share, for a total transaction of $37,947.00. Following the transaction, the insider owned 281,170 shares of the company’s stock, valued at $767,594.10. This trade represents a 5.20% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the SEC, which is available through the SEC website. In the last 90 days, insiders bought 63,000 shares of company stock worth $176,415. 59.20% of the stock is currently owned by corporate insiders.

Hedge Funds Weigh In On Baozun

A hedge fund recently raised its stake in Baozun stock. Dimensional Fund Advisors LP boosted its position in Baozun Inc. (NASDAQ:BZUN) by 3.1% in the 1st quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 593,669 shares of the technology company’s stock after buying an additional 18,067 shares during the quarter. Dimensional Fund Advisors LP owned approximately 1.03% of Baozun worth $1,418,000 as of its most recent filing with the Securities and Exchange Commission (SEC). 47.29% of the stock is currently owned by institutional investors and hedge funds.

Baozun Company Profile

Baozun Inc (NASDAQ: BZUN) is a China-based e-commerce service and brand management company. Founded in 2006 and headquartered in Shanghai, the company helps brands establish, operate and grow their online businesses, primarily in China and other selected international markets.

Baozun provides a range of services across the e-commerce value chain, including online store design and operation, digital marketing, customer service, information technology, warehousing and logistics. Its technology and service offerings support sales through major third-party marketplaces, social-commerce platforms and brands’ own online channels.

The company works with domestic and international consumer brands in categories such as apparel, beauty, consumer electronics and food and beverage.