Robert W. Baird Cuts NIKE (NYSE:NKE) Price Target to $36.00

NIKE (NYSE:NKE) had its price target reduced by Robert W. Baird from $44.00 to $36.00 in a research note released on Friday, MarketBeat Ratings reports. They currently have a neutral rating on the footwear maker’s stock.

NKE has been the subject of several other reports. Berenberg Bank set a $49.00 target price on NIKE and gave the company a “hold” rating in a research report on Friday, July 3rd. Wells Fargo & Company reduced their price target on NIKE from $45.00 to $40.00 and set an “equal weight” rating on the stock in a report on Wednesday, July 1st. Evercore lowered their price objective on NIKE from $46.00 to $28.00 in a research note on Monday, September 28th. BTIG Research reiterated a “buy” rating and issued a $55.00 price objective on shares of NIKE in a report on Wednesday, September 23rd. Finally, UBS Group set a $42.00 target price on shares of NIKE and gave the stock a “neutral” rating in a research report on Thursday, September 17th. One equities research analyst has rated the stock with a Strong Buy rating, eight have given a Buy rating, twenty-two have assigned a Hold rating and eight have given a Sell rating to the company. According to MarketBeat, the stock presently has a consensus rating of “Hold” and a consensus target price of $42.12.

NIKE Stock Performance

Shares of NIKE stock opened at $33.88 on Friday. The company’s 50 day moving average price is $38.88 and its two-hundred day moving average price is $42.79. The firm has a market capitalization of $50.27 billion, a P/E ratio of 16.29, a P/E/G ratio of 2.58 and a beta of 1.09. NIKE has a fifty-two week low of $31.97 and a fifty-two week high of $74.78. The company has a debt-to-equity ratio of 0.39, a current ratio of 2.07 and a quick ratio of 1.39.

NIKE (NYSE:NKE) last announced its quarterly earnings results on Thursday, October 1st. The footwear maker reported $0.48 EPS for the quarter, beating analysts’ consensus estimates of $0.43 by $0.05. The company had revenue of $11.21 billion during the quarter, compared to analysts’ expectations of $11.32 billion. NIKE had a return on equity of 15.94% and a net margin of 6.74%.NIKE’s revenue was down 4.3% compared to the same quarter last year. During the same period in the prior year, the company earned $0.49 EPS. NIKE has set its FY 2027 guidance at 1.150-1.350 EPS. On average, equities analysts forecast that NIKE will post 1.46 earnings per share for the current fiscal year.

NIKE Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Thursday, October 1st. Stockholders of record on Tuesday, September 1st were paid a $0.41 dividend. The ex-dividend date of this dividend was Tuesday, September 1st. This represents a $1.64 annualized dividend and a dividend yield of 4.8%. NIKE’s dividend payout ratio is presently 78.85%.

Insider Buying and Selling

In related news, insider Amy Montagne sold 4,867 shares of the company’s stock in a transaction that occurred on Friday, August 7th. The stock was sold at an average price of $42.05, for a total value of $204,657.35. Following the sale, the insider directly owned 57,436 shares in the company, valued at $2,415,183.80. This represents a 7.81% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this hyperlink. Also, CFO Matthew Friend sold 2,463 shares of the company’s stock in a transaction that occurred on Wednesday, August 5th. The shares were sold at an average price of $41.60, for a total value of $102,460.80. Following the completion of the sale, the chief financial officer owned 82,165 shares in the company, valued at $3,418,064. The trade was a 2.91% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders sold 14,974 shares of company stock worth $600,126. Corporate insiders own 1.10% of the company’s stock.

Institutional Inflows and Outflows

Several hedge funds have recently added to or reduced their stakes in the company. TCM Advisors LLC raised its position in shares of NIKE by 1.8% in the fourth quarter. TCM Advisors LLC now owns 11,218 shares of the footwear maker’s stock valued at $715,000 after purchasing an additional 200 shares during the period. FAS Wealth Partners Inc. boosted its holdings in NIKE by 4.2% in the 1st quarter. FAS Wealth Partners Inc. now owns 6,109 shares of the footwear maker’s stock worth $323,000 after buying an additional 249 shares during the period. Elevation Wealth Partners LLC boosted its holdings in NIKE by 34.6% in the 2nd quarter. Elevation Wealth Partners LLC now owns 989 shares of the footwear maker’s stock worth $41,000 after buying an additional 254 shares during the period. Midwest Professional Planners LTD. grew its stake in NIKE by 1.5% in the 1st quarter. Midwest Professional Planners LTD. now owns 17,904 shares of the footwear maker’s stock valued at $946,000 after buying an additional 266 shares in the last quarter. Finally, Advance Capital Management Inc. grew its stake in NIKE by 7.1% in the 1st quarter. Advance Capital Management Inc. now owns 4,203 shares of the footwear maker’s stock valued at $222,000 after buying an additional 279 shares in the last quarter. Institutional investors own 64.25% of the company’s stock.

Key Headlines Impacting NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: NIKE reported fiscal Q1 EPS of $0.48, above the $0.43 analyst consensus. The company also retains a strong balance sheet, with approximately $8.4 billion in cash and short-term investments, while its dividend yield is approaching 5%. NIKE Posts Earnings Results
• Positive Sentiment: Some analysts see the selloff as an opportunity. Freedom Broker upgraded NKE from “sell” to “buy” with a $51 price target, while BTIG maintained a “buy” rating with a $50 target. Bernstein called the stock “de-risked” following the earnings release. Bernstein says Nike stock is de-risked
• Neutral Sentiment: NIKE is launching the Pace restructuring program, targeting approximately $2.5 billion in savings. Management said the plan is intended to simplify operations and support performance categories, but implementation will include further job cuts likely extending into 2027. NIKE fiscal 2027 first-quarter results
• Neutral Sentiment: The company’s dividend appears supported by its liquidity and history of 24 consecutive years of increases, although a higher yield also reflects the stock’s substantial decline and investors’ concerns about future earnings.
• Negative Sentiment: Fiscal Q1 revenue fell 4.3% year over year to $11.21 billion, below the $11.32 billion consensus estimate. Weakness in Greater China, Sportswear and Jordan continued to weigh on sales, while competition and changing consumer preferences are pressuring the brand. Nike plans more job cuts and forecasts revenue drop
• Negative Sentiment: Management expects fiscal 2027 revenue to decline by a high-single-digit percentage and provided EPS guidance of $1.15–$1.35, well below the roughly $1.66 analyst consensus. The outlook suggests Nike’s turnaround may take longer and be more costly than investors expected. Nike shares fall after weak outlook and layoffs
• Negative Sentiment: Several firms reduced price targets, including Citi to $32 and JPMorgan to $33, with neutral or underweight ratings. Zacks also placed NKE on its Strong Sell list, reinforcing concerns about margin pressure, China weakness and delayed recovery.

NIKE Company Profile

NIKE, Inc is a global sportswear company that designs, develops, markets and sells athletic footwear, apparel, equipment, accessories and related services. Its products are marketed under the NIKE, Jordan and Converse brands and are used across a broad range of sports and lifestyle activities, including running, basketball, football, training and outdoor pursuits.

The company distributes its products through a combination of wholesale partners, NIKE-owned retail stores and digital platforms.