Apple (AAPL) – Investment Analysts’ Weekly Ratings Updates

Several brokerages have updated their recommendations and price targets on shares of Apple (NASDAQ: AAPL) in the last few weeks:

• 9/25/2026 – Apple had its “outperform” rating reaffirmed by Sanford C. Bernstein.
• 9/23/2026 – Apple had its “buy” rating reaffirmed by Bank of America Corporation. They now have a $370.00 price target on the stock.
• 9/21/2026 – Apple had its “buy” rating reaffirmed by JPMorgan Chase & Co..
• 9/18/2026 – Apple was downgraded by Weiss Ratings from “buy (b)” to “buy (b-)”.
• 9/18/2026 – Apple was given a new $380.00 price target by Evercore Inc. They now have an “outperform” rating on the stock.
• 9/18/2026 – Apple was given a new $380.00 price target by Loop Capital.
• 9/17/2026 – Apple had its “buy” rating reaffirmed by UBS Group AG.
• 9/17/2026 – Apple had its “buy” rating reaffirmed by Bank of America Corporation. They now have a $370.00 price target on the stock.
• 9/14/2026 – Apple had its “outperform” rating reaffirmed by Evercore Inc. They now have a $380.00 price target on the stock, up from $365.00.
• 9/14/2026 – Apple had its price target raised by Phillip Securities from $290.00 to $300.00. They now have a “neutral” rating on the stock.
• 9/13/2026 – Apple had its “buy” rating reaffirmed by JPMorgan Chase & Co..
• 9/10/2026 – Apple had its “neutral” rating reaffirmed by UBS Group AG.
• 9/10/2026 – Apple had its “buy” rating reaffirmed by Citigroup Inc..
• 9/10/2026 – Apple had its “market perform” rating reaffirmed by Oppenheimer Holdings, Inc..
• 9/10/2026 – Apple had its “buy” rating reaffirmed by Bank of America Corporation. They now have a $370.00 price target on the stock, down from $380.00.
• 9/10/2026 – Apple had its “buy” rating reaffirmed by TD Cowen. They now have a $400.00 price target on the stock.
• 9/10/2026 – Apple had its “neutral” rating reaffirmed by Rosenblatt Securities. They now have a $303.00 price target on the stock.
• 9/9/2026 – Apple had its “underperform” rating reaffirmed by Jefferies Financial Group Inc..
• 9/8/2026 – Apple had its “buy” rating reaffirmed by HSBC Holdings plc. They now have a $366.00 price target on the stock.
• 9/8/2026 – Apple had its “hold” rating reaffirmed by Needham & Company LLC.
• 9/8/2026 – Apple had its “neutral” rating reaffirmed by Moffett Nathanson. They now have a $304.00 price target on the stock, up from $270.00.
• 9/4/2026 – Apple had its “underweight” rating reaffirmed by KeyCorp.
• 9/2/2026 – Apple had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $360.00 price target on the stock.
• 9/2/2026 – Apple had its “neutral” rating reaffirmed by DA Davidson. They now have a $270.00 price target on the stock.
• 9/1/2026 – Apple had its price target raised by Rosenblatt Securities from $300.00 to $303.00. They now have a “neutral” rating on the stock.
• 8/25/2026 – Apple had its “outperform” rating reaffirmed by Evercore Inc.
• 8/17/2026 – Apple is now covered by The Goldman Sachs Group, Inc.. They set a “buy” rating on the stock.
• 8/17/2026 – Apple is now covered by BTIG Research. They set a “neutral” rating on the stock.
• 8/17/2026 – Apple was downgraded by Deutsche Bank Aktiengesellschaft from “buy” to “hold”.
• 8/17/2026 – Apple was downgraded by Seaport Research Partners from “buy” to “neutral”.
• 8/17/2026 – Apple is now covered by Piper Sandler. They set an “overweight” rating on the stock.
• 8/17/2026 – Apple was given a new $400.00 price target by Rothschild & Co Redburn. They now have a “buy” rating on the stock.
• 8/17/2026 – Apple was upgraded by Rothschild & Co Redburn from “neutral” to “buy”. They now have a $400.00 price target on the stock, up from $260.00.
• 8/11/2026 – Apple had its price target raised by Daiwa Securities Group Inc. from $325.00 to $335.00. They now have an “outperform” rating on the stock.
• 8/11/2026 – Apple had its price target lowered by Loop Capital from $350.00 to $340.00. They now have a “buy” rating on the stock.
• 8/10/2026 – Apple was downgraded by Jefferies Financial Group Inc. from “buy” to “underperform”. They now have a $263.66 price target on the stock, down from $285.56.
• 8/6/2026 – Apple had its price target raised by Citic Securities from $300.00 to $349.00.
• 8/4/2026 – Apple had its price target raised by CICC Research from $310.00 to $340.00. They now have an “outperform” rating on the stock.
• 8/4/2026 – Apple was downgraded by China Renaissance from “buy” to “hold”. They now have a $280.00 price target on the stock, down from $329.00.
• 8/4/2026 – Apple was downgraded by DZ Bank AG from “buy” to “hold”. They now have a $310.00 price target on the stock.
• 8/3/2026 – Apple was upgraded by Weiss Ratings from “buy (b-)” to “buy (b)”.
• 8/3/2026 – Apple was downgraded by Phillip Securities from “hold” to “moderate sell”.
• 7/31/2026 – Apple had its “neutral” rating reaffirmed by UBS Group AG.
• 7/31/2026 – Apple had its “market perform” rating reaffirmed by Oppenheimer Holdings, Inc..
• 7/31/2026 – Apple had its “overweight” rating reaffirmed by Wells Fargo & Company. They now have a $350.00 price target on the stock, up from $310.00.
• 7/31/2026 – Apple had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc.. They now have a $360.00 price target on the stock, down from $370.00.
• 7/31/2026 – Apple had its “market perform” rating reaffirmed by Raymond James Financial, Inc..
• 7/31/2026 – Apple had its “underweight” rating reaffirmed by Barclays PLC. They now have a $245.00 price target on the stock, down from $253.00.
• 7/31/2026 – Apple had its price target raised by Sanford C. Bernstein from $350.00 to $370.00. They now have an “outperform” rating on the stock.
• 7/31/2026 – Apple had its price target raised by Maxim Group from $350.00 to $380.00. They now have a “buy” rating on the stock.
• 7/31/2026 – Apple had its “neutral” rating reaffirmed by DA Davidson. They now have a $270.00 price target on the stock.
• 7/31/2026 – Apple had its price target lowered by JPMorgan Chase & Co. from $345.00 to $340.00. They now have an “overweight” rating on the stock.
• 7/31/2026 – Apple had its price target raised by TD Cowen from $350.00 to $400.00. They now have a “buy” rating on the stock.
• 7/31/2026 – Apple had its “hold” rating reaffirmed by Needham & Company LLC.
• 7/31/2026 – Apple had its price target lowered by Morgan Stanley from $364.00 to $360.00. They now have an “overweight” rating on the stock.
• 7/31/2026 – Apple had its price target raised by Rosenblatt Securities from $276.00 to $300.00. They now have a “neutral” rating on the stock.
• 7/28/2026 – Apple had its “underweight” rating reaffirmed by KeyCorp. They now have a $250.00 price target on the stock.
• 7/27/2026 – Apple had its price target raised by Jefferies Financial Group Inc. from $299.88 to $308.92. They now have a “hold” rating on the stock.

Apple Dividend Announcement

The firm also recently disclosed a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were issued a dividend of $0.27 per share. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio (DPR) is currently 12.39%.

Insider Activity

In related news, SVP Jennifer Newstead sold 2,399 shares of the company’s stock in a transaction dated Tuesday, September 22nd. The shares were sold at an average price of $340.06, for a total value of $815,803.94. Following the transaction, the senior vice president owned 44,391 shares in the company, valued at $15,095,603.46. The trade was a 5.13% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. In the last three months, insiders sold 11,031 shares of company stock valued at $3,535,759. 0.06% of the stock is currently owned by corporate insiders.

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.