Viking (NYSE:VIK) vs. Red Rock Resorts (NASDAQ:RRR) Head to Head Survey

Red Rock Resorts (NASDAQ:RRR) and Viking (NYSE:VIK) are both consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, risk, earnings, profitability, institutional ownership, dividends and analyst recommendations.

Analyst Ratings

This is a summary of current ratings for Red Rock Resorts and Viking, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Red Rock Resorts	0	4	16	1	2.86
Viking	1	2	16	0	2.79

Red Rock Resorts currently has a consensus price target of $71.94, indicating a potential upside of 41.32%. Viking has a consensus price target of $107.33, indicating a potential upside of 27.39%. Given Red Rock Resorts’ stronger consensus rating and higher probable upside, research analysts plainly believe Red Rock Resorts is more favorable than Viking.

Profitability

This table compares Red Rock Resorts and Viking’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Red Rock Resorts	8.43%	56.19%	4.01%
Viking	19.33%	117.98%	10.80%

Volatility and Risk

Red Rock Resorts has a beta of 1.31, meaning that its share price is 31% more volatile than the S&P 500. Comparatively, Viking has a beta of 1.41, meaning that its share price is 41% more volatile than the S&P 500.

Insider and Institutional Ownership

47.8% of Red Rock Resorts shares are held by institutional investors. Comparatively, 98.8% of Viking shares are held by institutional investors. 54.3% of Red Rock Resorts shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Earnings & Valuation

This table compares Red Rock Resorts and Viking”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Red Rock Resorts	$2.01 billion	2.66	$188.07 million	$2.83	17.99
Viking	$6.50 billion	5.78	$1.15 billion	$3.01	27.99

Viking has higher revenue and earnings than Red Rock Resorts. Red Rock Resorts is trading at a lower price-to-earnings ratio than Viking, indicating that it is currently the more affordable of the two stocks.

Summary

Viking beats Red Rock Resorts on 10 of the 14 factors compared between the two stocks.

About Red Rock Resorts

Red Rock Resorts, Inc., through its interest in Station Casinos LLC, develops and operates casino and entertainment properties in the United States. The company owns and operates gaming and entertainment facilities, including Durango Casino & Resort and smaller casinos in the Las Vegas regional market. The company was formerly known as Station Casinos Corp. and changed its name to Red Rock Resorts, Inc. in January 2016. Red Rock Resorts, Inc. was founded in 1976 and is based in Las Vegas, Nevada.

About Viking

Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 92 ships, including 81 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 11 other river vessels, and 1 river vessel charter and the Viking Mississippi; 9 ocean ships; and 2 expedition ships. The company was founded in 1997 and is based in Pembroke, Bermuda.