Sun Life Financial (TSE:SLF) Stock Price Crosses Above 200 Day Moving Average – Should You Sell?

Sun Life Financial Inc. (TSE:SLF) (NYSE:SLF) passed above its 200-day moving average during trading on Thursday . The stock has a 200-day moving average of C$102.89 and traded as high as C$113.89. Sun Life Financial shares last traded at C$113.17, with a volume of 1,311,490 shares traded.

Wall Street Analysts Forecast Growth

A number of research firms have recently commented on SLF. Jefferies Financial Group upped their price objective on shares of Sun Life Financial from C$131.00 to C$141.00 in a research note on Monday, August 10th. National Bank Financial boosted their target price on shares of Sun Life Financial from C$108.00 to C$125.00 and gave the company an “outperform” rating in a report on Thursday, July 23rd. Evercore cut shares of Sun Life Financial from an “outperform” rating to a “hold” rating and set a C$111.00 price target on the stock. in a research report on Monday, July 13th. Scotia increased their price target on Sun Life Financial from C$110.00 to C$118.00 and gave the stock a “sector perform” rating in a report on Monday, August 10th. Finally, TD lifted their price objective on Sun Life Financial from C$121.00 to C$124.00 and gave the stock a “buy” rating in a research report on Friday, August 7th. Six investment analysts have rated the stock with a Buy rating, six have assigned a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the company has an average rating of “Hold” and an average target price of C$116.00.

Sun Life Financial Trading Up 0.5%

The firm’s 50-day moving average price is C$112.59 and its 200 day moving average price is C$102.97. The company has a market cap of C$63.27 billion, a price-to-earnings ratio of 19.29, a P/E/G ratio of 1.33 and a beta of 0.70. The company has a current ratio of 27.38, a quick ratio of 84,866.00 and a debt-to-equity ratio of 34.34.

Sun Life Financial (TSE:SLF) (NYSE:SLF) last released its earnings results on Thursday, August 6th. The financial services provider reported C$2.02 earnings per share (EPS) for the quarter. The company had revenue of C$9.05 billion for the quarter. Sun Life Financial had a net margin of 8.81% and a return on equity of 13.89%. As a group, equities analysts expect that Sun Life Financial Inc. will post 6.9230769 EPS for the current year.

Sun Life Financial Announces Dividend

The business also recently disclosed a quarterly dividend, which will be paid on Tuesday, September 29th. Stockholders of record on Tuesday, September 29th will be issued a dividend of $0.96 per share. The ex-dividend date is Wednesday, August 26th. This represents a $3.84 annualized dividend and a dividend yield of 3.4%. Sun Life Financial’s dividend payout ratio is currently 62.37%.

Insider Transactions at Sun Life Financial

In related news, insider Jacques Jr. Goulet sold 36,805 shares of the business’s stock in a transaction dated Thursday, September 3rd. The stock was sold at an average price of C$111.24, for a total value of C$4,094,188.20. Following the completion of the sale, the insider directly owned 1,063 shares of the company’s stock, valued at C$118,248.12. The trade was a 97.19% decrease in their position. Also, insider Melissa Jane Kennedy sold 15,114 shares of the company’s stock in a transaction that occurred on Tuesday, September 8th. The stock was sold at an average price of C$110.05, for a total value of C$1,663,295.70. Following the transaction, the insider directly owned 28,124 shares in the company, valued at approximately C$3,095,046.20. This trade represents a 34.96% decrease in their ownership of the stock. Insiders have sold 179,448 shares of company stock valued at $19,874,331 in the last 90 days. 0.03% of the stock is currently owned by corporate insiders.

Sun Life Financial Company Profile

Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2025, Sun Life had total assets under management of $1.55 trillion.