TruGolf (NASDAQ:TRUG – Get Free Report) and Massimo Group (NASDAQ:MAMO – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, valuation, profitability, analyst recommendations, dividends, earnings and institutional ownership.
Earnings and Valuation
This table compares TruGolf and Massimo Group”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| TruGolf | $19.99 million | 0.05 | -$15.23 million | ($10.82) | -0.05 |
| Massimo Group | $65.64 million | 0.61 | $1.51 million | $0.10 | 9.55 |
Insider and Institutional Ownership
3.2% of TruGolf shares are owned by institutional investors. 5.8% of TruGolf shares are owned by insiders. Comparatively, 77.6% of Massimo Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Volatility & Risk
TruGolf has a beta of -1.12, meaning that its stock price is 212% less volatile than the S&P 500. Comparatively, Massimo Group has a beta of 0.33, meaning that its stock price is 67% less volatile than the S&P 500.
Profitability
This table compares TruGolf and Massimo Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| TruGolf | -55.27% | -132.15% | -24.75% |
| Massimo Group | 6.04% | 17.60% | 8.59% |
Analyst Recommendations
This is a summary of current ratings and price targets for TruGolf and Massimo Group, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| TruGolf | 1 | 1 | 1 | 0 | 2.00 |
| Massimo Group | 1 | 0 | 0 | 0 | 1.00 |
Summary
Massimo Group beats TruGolf on 10 of the 13 factors compared between the two stocks.
About TruGolf
TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.
About Massimo Group
Massimo Group, through its subsidiaries, engages in the manufacturing and sale of utility terrain vehicles, all-terrain vehicles, and pontoon and tritoon boats. The company also offers motorcycles, scooters, golf carts, and go karts and balance bikes, as well as snow equipment. In addition, it provides accessories, including EV chargers, electric coolers, power stations, and portable solar panels. The company sells its products through a network of dealerships, distributors, and chain stores, as well as the e-commerce marketplace. Massimo Group was founded in 2009 and is based in Garland, Texas.
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