Simply Good Foods (NASDAQ:SMPL) Reaches New 12-Month Low – Time to Sell?

The Simply Good Foods Company (NASDAQ:SMPL)’s stock price reached a new 52-week low during mid-day trading on Friday . The stock traded as low as $9.83 and last traded at $9.84, with a volume of 2496727 shares traded. The stock had previously closed at $10.24.

Simply Good Foods News Roundup

Here are the key news stories impacting Simply Good Foods this week:

• Negative Sentiment: The lawsuit alleges that Simply Good Foods and certain executives misled investors about the performance and success of the company’s approximately $280 million OWYN acquisition and integration. One investor notice claims that more than 70% of the acquisition price was eventually written off, potentially exposing the company to financial damages, legal costs and reputational harm. These allegations have not been proven. SMPL Shareholder Alert
• Negative Sentiment: Multiple firms—including Robbins LLP, SBS Law, Kaplan Fox, Bronstein Gewirtz & Grossman, Bernstein Liebhard, Pomerantz and others—are soliciting investors connected with the same class action. The litigation covers purchases of SMPL shares from October 24, 2024, through April 8, 2026, and alleges violations of federal securities laws, including Sections 10(b) and 20(a) and Rule 10b-5. Robbins LLP class-action notice
• Neutral Sentiment: Investors have until October 13, 2026, to seek appointment as lead plaintiff. The deadline is a procedural step and does not establish liability, but continued litigation could keep attention focused on the company’s acquisition accounting and disclosures. Kaplan Fox deadline notice
• Neutral Sentiment: A reported short-interest update lists zero shares short and a zero-day days-to-cover ratio, making the data unusable as a meaningful explanation for SMPL’s trading activity.

Analyst Upgrades and Downgrades

Several equities research analysts recently weighed in on the stock. Truist Financial set a $11.00 target price on shares of Simply Good Foods in a research note on Wednesday, August 26th. UBS Group set a $15.00 price target on Simply Good Foods in a report on Friday, July 10th. Jefferies Financial Group set a $15.00 price objective on Simply Good Foods in a research report on Wednesday, August 26th. Deutsche Bank Aktiengesellschaft reissued a “hold” rating and set a $14.00 price objective on shares of Simply Good Foods in a report on Friday, July 10th. Finally, TD Cowen cut their target price on Simply Good Foods from $13.00 to $11.00 and set a “hold” rating for the company in a research note on Wednesday, August 26th. Three investment analysts have rated the stock with a Buy rating, nine have assigned a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat.com, Simply Good Foods presently has an average rating of “Hold” and an average price target of $14.45.

Simply Good Foods Stock Down 3.9%

The firm has a market capitalization of $870.45 million, a price-to-earnings ratio of -4.53 and a beta of 0.17. The firm has a fifty day moving average price of $11.20 and a 200 day moving average price of $12.54. The company has a current ratio of 4.80, a quick ratio of 3.10 and a debt-to-equity ratio of 0.28.

Simply Good Foods (NASDAQ:SMPL) last released its quarterly earnings results on Thursday, July 9th. The financial services provider reported $0.42 earnings per share for the quarter, beating analysts’ consensus estimates of $0.35 by $0.07. Simply Good Foods had a positive return on equity of 9.34% and a negative net margin of 14.28%.The firm had revenue of $356.98 million during the quarter, compared to analysts’ expectations of $332.99 million. During the same period last year, the firm posted $0.51 EPS. The business’s revenue was down 6.3% on a year-over-year basis. Sell-side analysts anticipate that The Simply Good Foods Company will post 1.54 EPS for the current fiscal year.

Institutional Trading of Simply Good Foods

A number of hedge funds and other institutional investors have recently made changes to their positions in the business. Royal Bank of Canada grew its holdings in Simply Good Foods by 9.0% during the 1st quarter. Royal Bank of Canada now owns 71,023 shares of the financial services provider’s stock worth $2,448,000 after acquiring an additional 5,893 shares during the last quarter. AQR Capital Management LLC raised its stake in shares of Simply Good Foods by 3.4% in the first quarter. AQR Capital Management LLC now owns 19,018 shares of the financial services provider’s stock worth $656,000 after acquiring an additional 617 shares during the last quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. lifted its position in shares of Simply Good Foods by 5.5% during the first quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 54,819 shares of the financial services provider’s stock worth $1,891,000 after purchasing an additional 2,850 shares in the last quarter. Caxton Associates LLP acquired a new position in shares of Simply Good Foods during the first quarter worth approximately $264,000. Finally, UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC grew its stake in shares of Simply Good Foods by 10.7% during the first quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 224,229 shares of the financial services provider’s stock valued at $7,734,000 after purchasing an additional 21,696 shares during the last quarter. 88.45% of the stock is currently owned by institutional investors and hedge funds.

About Simply Good Foods

Simply Good Foods Co (NASDAQ: SMPL) is a North American consumer packaged foods company specializing in better-for-you nutrition products. The company’s portfolio centers on two well-established brands, Atkins and Quest, which offer a range of low-carbohydrate, high-protein bars, powders, shakes, and snacks. Simply Good Foods aims to support consumers’ health and wellness goals by delivering convenient, nutrient-dense options without added sugars or artificial sweeteners.

Under the Atkins brand, the company produces meal replacements, snack bars, and ready-to-drink shakes designed for low-carb dieters.