comScore (NASDAQ:SCOR) CEO Matthew Mclaughlin Purchases 16,633 Shares

comScore, Inc. (NASDAQ:SCOR) CEO Matthew Mclaughlin bought 16,633 shares of comScore stock in a transaction that occurred on Friday, September 4th. The shares were acquired at an average price of $5.06 per share, with a total value of $84,162.98. Following the acquisition, the chief executive officer directly owned 182,372 shares of the company’s stock, valued at $922,802.32. The trade was a 10.04% increase in their position. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link.

comScore Price Performance

SCOR stock traded down $0.24 during midday trading on Tuesday, hitting $4.93. The company’s stock had a trading volume of 55,144 shares, compared to its average volume of 28,131. The company’s fifty day moving average price is $6.57 and its 200 day moving average price is $7.00. comScore, Inc. has a twelve month low of $4.60 and a twelve month high of $10.18. The stock has a market capitalization of $74.84 million, a P/E ratio of 1.20 and a beta of 1.07.

Analyst Ratings Changes

Separately, Weiss Ratings reiterated a “sell (d-)” rating on shares of comScore in a report on Wednesday, June 24th. One equities research analyst has rated the stock with a Buy rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, comScore has a consensus rating of “Hold”.

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently modified their holdings of the company. Cerberus Capital Management L.P. raised its holdings in shares of comScore by 2,997.5% in the 4th quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock valued at $22,077,000 after purchasing an additional 3,286,825 shares during the period. Westerly Capital Management LLC grew its holdings in comScore by 17.5% during the fourth quarter. Westerly Capital Management LLC now owns 470,000 shares of the company’s stock worth $3,055,000 after purchasing an additional 70,000 shares during the period. Beartown Capital Management LLC bought a new position in comScore during the fourth quarter worth about $820,000. Susquehanna International Group LLP increased its position in comScore by 15.3% during the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock worth $341,000 after buying an additional 5,191 shares during the last quarter. Finally, Citadel Advisors LLC bought a new stake in comScore in the third quarter valued at approximately $96,000. Institutional investors own 42.15% of the company’s stock.

comScore Company Profile

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.