Cardlytics (NASDAQ:CDLX – Get Free Report) and Liberty Global (NASDAQ:LBTYB – Get Free Report) are both communication services companies, but which is the better business? We will compare the two companies based on the strength of their valuation, dividends, profitability, institutional ownership, risk, analyst recommendations and earnings.
Insider & Institutional Ownership
68.1% of Cardlytics shares are owned by institutional investors. Comparatively, 0.5% of Liberty Global shares are owned by institutional investors. 5.9% of Cardlytics shares are owned by company insiders. Comparatively, 6.5% of Liberty Global shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Volatility and Risk
Cardlytics has a beta of 0.67, meaning that its share price is 33% less volatile than the S&P 500. Comparatively, Liberty Global has a beta of 0.42, meaning that its share price is 58% less volatile than the S&P 500.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Cardlytics | -55.92% | -956.56% | -38.39% |
| Liberty Global | -62.11% | -28.82% | -13.28% |
Analyst Recommendations
This is a summary of recent ratings for Cardlytics and Liberty Global, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Cardlytics | 2 | 1 | 0 | 0 | 1.33 |
| Liberty Global | 1 | 0 | 0 | 0 | 1.00 |
Cardlytics presently has a consensus target price of $10.00, suggesting a potential upside of 176.24%. Given Cardlytics’ stronger consensus rating and higher probable upside, equities analysts clearly believe Cardlytics is more favorable than Liberty Global.
Earnings and Valuation
This table compares Cardlytics and Liberty Global”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Cardlytics | $233.27 million | 0.09 | -$103.49 million | ($18.48) | -0.20 |
| Liberty Global | $4.88 billion | 0.91 | -$7.14 billion | ($8.98) | -1.45 |
Cardlytics has higher earnings, but lower revenue than Liberty Global. Liberty Global is trading at a lower price-to-earnings ratio than Cardlytics, indicating that it is currently the more affordable of the two stocks.
Summary
Cardlytics beats Liberty Global on 7 of the 13 factors compared between the two stocks.
About Cardlytics
Cardlytics, Inc. operates an advertising platform in the United States and the United Kingdom. It offers Cardlytics platform, a proprietary native bank advertising channel that enables marketers to reach customers through their network of financial institution partners through digital channels, such as online, mobile applications, email, and various real-time notifications; and Bridg platform, a customer data platform which utilizes point-of-sale data and enables marketers to perform analytics and targeted loyalty marketing, as well as measure the impact of their marketing. The company was incorporated in 2008 and is headquartered in Atlanta, Georgia.
About Liberty Global
Liberty Global Plc is an international television and broadband company, which engages in the provision of broadband communications services. It operates through the following geographical segments: U.K. and Ireland, Belgium, Switzerland, Central and Eastern Europe, and Central and Corporate. Its products include broadband, WiFi, connectivity products, TV platforms, and TV content. The company was founded in 2004 and is headquartered in London, the United Kingdom.
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