Wix.com (NASDAQ:WIX) Insider Yaniv Even-Haim Buys 320 Shares

Wix.com Ltd. (NASDAQ:WIX) insider Yaniv Even-Haim bought 320 shares of the stock in a transaction dated Monday, August 31st. The stock was purchased at an average cost of $59.89 per share, with a total value of $19,164.80. Following the completion of the purchase, the insider directly owned 138,087 shares in the company, valued at approximately $8,270,030.43. This trade represents a 0.23% increase in their position. The purchase was disclosed in a legal filing with the SEC, which is available through the SEC website.

Wix.com Stock Down 1.9%

Shares of WIX opened at $86.69 on Thursday. The stock’s fifty day simple moving average is $62.41 and its 200-day simple moving average is $66.69. The firm has a market capitalization of $5.05 billion, a PE ratio of -24.49, a price-to-earnings-growth ratio of 42.00 and a beta of 1.02. Wix.com Ltd. has a 12-month low of $40.16 and a 12-month high of $190.93.

Wix.com (NASDAQ:WIX) last issued its earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.13 by $0.26. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The company had revenue of $563.06 million for the quarter, compared to analyst estimates of $552.56 million. During the same quarter last year, the firm earned $2.28 EPS. The company’s revenue for the quarter was up 14.9% on a year-over-year basis. Analysts anticipate that Wix.com Ltd. will post 0.24 EPS for the current year.

Analyst Upgrades and Downgrades

Several research firms have weighed in on WIX. Weiss Ratings reissued a “sell (d)” rating on shares of Wix.com in a research note on Wednesday, August 26th. Cantor Fitzgerald boosted their target price on Wix.com from $65.00 to $80.00 and gave the stock an “overweight” rating in a research report on Wednesday, August 5th. Royal Bank Of Canada upped their price target on Wix.com from $45.00 to $60.00 and gave the company a “sector perform” rating in a research note on Wednesday, August 5th. Morgan Stanley downgraded shares of Wix.com from an “overweight” rating to an “equal weight” rating and cut their price target for the company from $112.00 to $60.00 in a research report on Tuesday, July 21st. Finally, Oppenheimer reduced their price objective on shares of Wix.com from $115.00 to $85.00 and set an “outperform” rating on the stock in a research note on Thursday, May 14th. Eleven equities research analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and two have given a Sell rating to the company’s stock. According to MarketBeat.com, the company currently has a consensus rating of “Hold” and a consensus price target of $90.57.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently added to or reduced their stakes in the business. AQR Capital Management LLC lifted its stake in Wix.com by 36.6% in the 1st quarter. AQR Capital Management LLC now owns 1,627 shares of the information services provider’s stock valued at $266,000 after acquiring an additional 436 shares in the last quarter. Woodline Partners LP lifted its position in shares of Wix.com by 9.7% in the first quarter. Woodline Partners LP now owns 2,292 shares of the information services provider’s stock worth $374,000 after purchasing an additional 202 shares in the last quarter. Geneos Wealth Management Inc. lifted its position in shares of Wix.com by 632.4% in the first quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock worth $41,000 after purchasing an additional 215 shares in the last quarter. Cetera Investment Advisers boosted its holdings in Wix.com by 18.9% during the second quarter. Cetera Investment Advisers now owns 1,853 shares of the information services provider’s stock worth $294,000 after purchasing an additional 295 shares during the last quarter. Finally, American Century Companies Inc. grew its position in Wix.com by 29.5% in the second quarter. American Century Companies Inc. now owns 6,930 shares of the information services provider’s stock valued at $1,098,000 after purchasing an additional 1,580 shares in the last quarter. 81.52% of the stock is owned by institutional investors and hedge funds.

Wix.com News Summary

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Several senior executives bought shares at $59.89, including CEO Avishai Abrahami, President Nir Zohar, CFO Lior Shemesh, CMO Omer Shai and insider Yaniv Even-Haim. The group invested roughly $128,000. Although the purchases were small relative to their existing holdings, broad-based buying may indicate that management considers the valuation attractive. Wix.com CFO Insider Purchase
• Positive Sentiment: Coverage highlighted Wix’s AI opportunity, including bringing its Harmony capabilities to Google Gemini. Investors may view the integration as a way to strengthen Wix’s competitiveness as AI changes how websites and software are built. Wix Brings Harmony to Gemini
• Neutral Sentiment: Baron Capital’s investor letter discussed Wix’s long-term website-building opportunity and the industry’s shift toward AI-assisted development. The commentary is supportive but does not represent a new financial forecast or material company announcement. The Future of Website Building with Wix.com
• Negative Sentiment: Several law firms publicized a securities class action and a September 22 lead-plaintiff deadline for investors who purchased WIX shares between February 19, 2025 and May 12, 2026. The allegations focus on Wix Harmony, Base44 momentum, product capabilities, customer demand and competitive risks. No wrongdoing has been established, but the litigation adds legal and reputational uncertainty. Wix Securities Class Action
• Negative Sentiment: Insider Shelly B. Meyer sold 479 shares at $95, a modest reduction in holdings. The transaction is small and provides a weaker signal than the broader executive buying, but it may contribute to cautious sentiment. Wix.com Insider Trading

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.