Lior Shemesh Acquires 456 Shares of Wix.com (NASDAQ:WIX) Stock

Wix.com Ltd. (NASDAQ:WIX) CFO Lior Shemesh acquired 456 shares of the company’s stock in a transaction that occurred on Monday, August 31st. The shares were acquired at an average cost of $59.89 per share, for a total transaction of $27,309.84. Following the acquisition, the chief financial officer directly owned 221,567 shares of the company’s stock, valued at $13,269,647.63. This trade represents a 0.21% increase in their ownership of the stock. The acquisition was disclosed in a filing with the SEC, which can be accessed through this link.

Wix.com Stock Performance

Wix.com stock traded up $0.48 during midday trading on Wednesday, reaching $88.86. The company’s stock had a trading volume of 318,654 shares, compared to its average volume of 2,171,313. The firm has a market capitalization of $5.18 billion, a PE ratio of -25.10, a P/E/G ratio of 41.95 and a beta of 1.02. Wix.com Ltd. has a fifty-two week low of $40.16 and a fifty-two week high of $190.93. The stock’s 50 day simple moving average is $61.53 and its 200 day simple moving average is $66.58.

Wix.com (NASDAQ:WIX) last posted its quarterly earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share for the quarter, topping analysts’ consensus estimates of $1.13 by $0.26. The business had revenue of $563.06 million for the quarter, compared to analysts’ expectations of $552.56 million. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The business’s revenue for the quarter was up 14.9% on a year-over-year basis. During the same period in the prior year, the company posted $2.28 EPS. Equities analysts predict that Wix.com Ltd. will post 0.24 earnings per share for the current year.

Key Headlines Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: AI partnership offers a competitive counterpoint. A report says Wix is bringing “Harmony” to Google Gemini, potentially giving users more integrated AI-powered website creation tools. The development may help Wix compete in the emerging “vibe coding” market and reduce concerns that AI will disrupt its core business. However, the article questions whether the opportunity is already reflected in the stock’s valuation. Wix.com Brings Harmony to Gemini
• Neutral Sentiment: Class-action deadline remains September 22. Several law firms reminded investors who purchased WIX securities between February 19, 2025, and May 12, 2026, of the deadline to seek lead-plaintiff status. These notices largely repeat existing information rather than announce a new ruling, but they keep litigation risk in focus. Kaplan Fox Wix Investor Deadline Notice
• Negative Sentiment: Securities litigation adds overhang. A class action has been filed against Wix and certain officers, alleging that the company overstated the competitiveness of its AI products, AI demand, product innovation and Base44 momentum while understating business risks. The case follows a reported 27% decline after Wix’s first-quarter 2026 results. The allegations have not been proven. Pomerantz Wix Class Action Filing
• Negative Sentiment: Director reduces holdings. Director Ron Gutler sold 5,718 shares for approximately $488,000, cutting his direct position by about 27%. The transaction occurred under a pre-arranged Rule 10b5-1 plan, which limits its significance, but the absence of reported insider purchases may still weigh on sentiment. Wix Director SEC Form 4 Filing

Analyst Upgrades and Downgrades

A number of research firms have recently issued reports on WIX. Evercore set a $95.00 price target on shares of Wix.com in a research report on Tuesday, August 4th. Wedbush raised their price objective on Wix.com from $55.00 to $80.00 and gave the company a “neutral” rating in a research note on Thursday, August 20th. Raymond James Financial cut Wix.com from a “strong-buy” rating to an “outperform” rating and reduced their price objective for the stock from $75.00 to $70.00 in a report on Thursday, July 30th. Benchmark reiterated a “buy” rating on shares of Wix.com in a research report on Wednesday, August 26th. Finally, Wells Fargo & Company upped their target price on Wix.com from $46.00 to $64.00 and gave the company an “equal weight” rating in a report on Wednesday, August 5th. Eleven analysts have rated the stock with a Buy rating, ten have given a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the company currently has an average rating of “Hold” and an average price target of $90.57.

Institutional Inflows and Outflows

A number of hedge funds have recently modified their holdings of the business. California State Teachers Retirement System increased its stake in shares of Wix.com by 2,918.9% during the 2nd quarter. California State Teachers Retirement System now owns 1,788,485 shares of the information services provider’s stock worth $81,144,000 after purchasing an additional 1,729,242 shares in the last quarter. Readystate Asset Management LP purchased a new stake in Wix.com in the 2nd quarter valued at approximately $485,000. Headlands Technologies LLC purchased a new stake in Wix.com in the 2nd quarter valued at approximately $475,000. Quantitative Investment Management LLC acquired a new stake in Wix.com during the 2nd quarter valued at $605,000. Finally, Public Employees Retirement System of Ohio purchased a new position in Wix.com during the second quarter worth $2,232,000. 81.52% of the stock is owned by hedge funds and other institutional investors.

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.