Waldencast (NASDAQ:WALDW – Get Free Report) and Procter & Gamble (NYSE:PG – Get Free Report) are both consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, dividends, risk, institutional ownership, valuation, profitability and analyst recommendations.
Profitability
This table compares Waldencast and Procter & Gamble’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Waldencast | N/A | N/A | N/A |
| Procter & Gamble | 18.44% | 31.36% | 13.09% |
Valuation and Earnings
This table compares Waldencast and Procter & Gamble”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Waldencast | $272.07 million | N/A | N/A | N/A | N/A |
| Procter & Gamble | $87.03 billion | 3.89 | $16.05 billion | $6.62 | 22.03 |
Procter & Gamble has higher revenue and earnings than Waldencast.
Insider and Institutional Ownership
65.8% of Procter & Gamble shares are held by institutional investors. 0.2% of Procter & Gamble shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Analyst Recommendations
This is a summary of current ratings for Waldencast and Procter & Gamble, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Waldencast | 0 | 0 | 0 | 0 | 0.00 |
| Procter & Gamble | 0 | 11 | 13 | 0 | 2.54 |
Procter & Gamble has a consensus target price of $161.19, suggesting a potential upside of 10.51%. Given Procter & Gamble’s stronger consensus rating and higher probable upside, analysts plainly believe Procter & Gamble is more favorable than Waldencast.
Summary
Procter & Gamble beats Waldencast on 9 of the 9 factors compared between the two stocks.
About Waldencast
Waldencast plc operates in the beauty and wellness industry. It engages in developing, acquiring, accelerating, and scaling various brands. The company provides cosmetic, over-the-counter, and prescription products under the Obagi Medical, Obagi Clinical, and Obagi Professional brands; and a Skintrinsiq device for use in facial treatments that is used by physicians' offices, spas, and aestheticians. It also offers clean makeup products under the Milk Makeup brand. The company sells its products to dermatologists, plastic surgeons, and other physicians who focuses on aesthetic and therapeutic skincare, including physicians on site at medical spas, through its direct sales force, as well as through distribution partners. Waldencast plc was incorporated in 2020 and is headquartered in White Plains, New York.
About Procter & Gamble
Procter & Gamble Co. engages in the provision of branded consumer packaged goods. It operates through the following segments: Beauty, Grooming, Health Care, Fabric and Home Care, and Baby, Feminine and Family Care. The Beauty segment offers hair, skin, and personal care. The Grooming segment consists of shave care like female and male blades and razors, pre and post shave products, and appliances. The Health Care segment includes oral care products like toothbrushes, toothpaste, and personal health care such as gastrointestinal, rapid diagnostics, respiratory, and vitamins, minerals, and supplements. The Fabric and Home care segment consists of fabric enhancers, laundry additives and detergents, and air, dish, and surface care. The Baby, Feminine and Family Care segment sells baby wipes, diapers, and pants, adult incontinence, feminine care, paper towels, tissues, and toilet paper. The company was founded by William Procter and James Gamble in 1837 and is headquartered in Cincinnati, OH.
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