comScore, Inc. (NASDAQ:SCOR) Short Interest Update

comScore, Inc. (NASDAQ:SCOR) was the target of a significant growth in short interest in the month of August. As of August 14th, there was short interest totaling 19,137 shares, a growth of 79.3% from the July 30th total of 10,672 shares. Based on an average trading volume of 24,096 shares, the days-to-cover ratio is presently 0.8 days. Currently, 0.1% of the company’s shares are sold short.

Insider Activity at comScore

In other news, Director William Paul Livek acquired 20,000 shares of the company’s stock in a transaction on Friday, August 28th. The stock was purchased at an average cost of $5.23 per share, with a total value of $104,600.00. Following the acquisition, the director owned 217,473 shares of the company’s stock, valued at $1,137,383.79. This trade represents a 10.13% increase in their position. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director David Kline acquired 7,000 shares of the company’s stock in a transaction on Thursday, August 20th. The shares were purchased at an average cost of $5.29 per share, with a total value of $37,030.00. Following the completion of the acquisition, the director directly owned 7,000 shares in the company, valued at approximately $37,030. The trade was a ∞ increase in their position. The SEC filing for this purchase provides additional information. Insiders have bought a total of 47,000 shares of company stock worth $246,830 over the last 90 days. Insiders own 3.10% of the company’s stock.

Institutional Trading of comScore

A number of institutional investors and hedge funds have recently modified their holdings of SCOR. Citadel Advisors LLC acquired a new stake in shares of comScore in the 3rd quarter valued at approximately $96,000. Susquehanna International Group LLP increased its stake in comScore by 15.3% in the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock valued at $341,000 after purchasing an additional 5,191 shares in the last quarter. Beartown Capital Management LLC bought a new stake in comScore in the fourth quarter valued at approximately $820,000. Westerly Capital Management LLC raised its holdings in comScore by 1.3% in the second quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock worth $1,928,000 after purchasing an additional 5,000 shares during the period. Finally, Cerberus Capital Management L.P. raised its holdings in comScore by 2,997.5% in the fourth quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock worth $22,077,000 after purchasing an additional 3,286,825 shares during the period. 42.15% of the stock is owned by institutional investors.

Analyst Ratings Changes

Separately, Weiss Ratings reiterated a “sell (d-)” rating on shares of comScore in a research report on Wednesday, June 24th. One equities research analyst has rated the stock with a Buy rating and one has given a Sell rating to the stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Hold”.

comScore Stock Up 1.8%

SCOR stock opened at $5.25 on Tuesday. The business’s fifty day moving average is $6.75 and its 200-day moving average is $7.08. The company has a market cap of $79.77 million, a P/E ratio of 1.28 and a beta of 1.10. comScore has a twelve month low of $4.60 and a twelve month high of $10.18.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.