Simply Good Foods (NASDAQ:SMPL) Stock Price Up 4.5% – Time to Buy?

The Simply Good Foods Company (NASDAQ:SMPL)’s stock price was up 4.5% on Friday . The stock traded as high as $10.70 and last traded at $10.67. Approximately 116,483 shares were traded during mid-day trading, a decline of 95% from the average daily volume of 2,483,986 shares. The stock had previously closed at $10.21.

Simply Good Foods News Roundup

Here are the key news stories impacting Simply Good Foods this week:

• Negative Sentiment: Class-action litigation increases legal and reputational risk. Several investor-rights firms announced or promoted a securities lawsuit alleging that Simply Good Foods and certain executives made material misstatements or omissions about the company’s strategy and the OWYN acquisition. The primary class period cited is October 24, 2024 through April 8, 2026, with October 13, 2026 set as the lead-plaintiff deadline. Kaplan Fox class-action announcement
• Negative Sentiment: The underlying allegations involve a significant impairment and share-price decline. Investor notices point to a reported $187 million impairment charge in April 2026 following earlier assurances that the roughly $280 million OWYN integration was progressing as planned. The litigation could result in defense costs, potential damages, and continued investor uncertainty, although the allegations have not been proven. SMPL shareholder alert
• Negative Sentiment: TD Cowen issued a pessimistic forecast for SMPL. The bearish analyst outlook may weigh on sentiment and reinforce concerns about the company’s earnings outlook and valuation. TD Cowen forecast for Simply Good Foods
• Neutral Sentiment: Options-market volatility is rising. Surging implied volatility indicates that traders expect larger-than-usual price moves in SMPL options, but it does not establish a clear directional signal. Simply Good Foods options volatility

Wall Street Analyst Weigh In

A number of equities research analysts have recently weighed in on the company. Sanford C. Bernstein cut Simply Good Foods from an “outperform” rating to a “market perform” rating and cut their price target for the company from $17.00 to $12.00 in a report on Wednesday, June 3rd. Zacks Research upgraded shares of Simply Good Foods from a “strong sell” rating to a “hold” rating in a research note on Monday, June 8th. Jefferies Financial Group set a $15.00 target price on shares of Simply Good Foods in a research note on Wednesday. Mizuho set a $19.00 price objective on shares of Simply Good Foods in a research note on Monday, May 4th. Finally, DA Davidson decreased their target price on Simply Good Foods from $39.00 to $14.00 and set a “neutral” rating for the company in a research note on Friday, July 10th. Three analysts have rated the stock with a Buy rating, nine have given a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, the stock has a consensus rating of “Hold” and an average target price of $14.45.

Simply Good Foods Trading Up 4.8%

The company has a current ratio of 4.80, a quick ratio of 3.10 and a debt-to-equity ratio of 0.28. The business’s 50-day simple moving average is $11.63 and its 200-day simple moving average is $12.92. The company has a market cap of $946.52 million, a PE ratio of -4.93 and a beta of 0.15.

Simply Good Foods (NASDAQ:SMPL) last announced its quarterly earnings results on Thursday, July 9th. The financial services provider reported $0.42 EPS for the quarter, beating the consensus estimate of $0.35 by $0.07. Simply Good Foods had a positive return on equity of 9.34% and a negative net margin of 14.28%.The business had revenue of $356.98 million during the quarter, compared to analysts’ expectations of $332.99 million. During the same quarter in the previous year, the business posted $0.51 EPS. The firm’s quarterly revenue was down 6.3% compared to the same quarter last year. As a group, analysts expect that The Simply Good Foods Company will post 1.54 EPS for the current fiscal year.

Institutional Investors Weigh In On Simply Good Foods

Several institutional investors have recently modified their holdings of SMPL. Royal Bank of Canada boosted its holdings in Simply Good Foods by 9.0% during the first quarter. Royal Bank of Canada now owns 71,023 shares of the financial services provider’s stock worth $2,448,000 after buying an additional 5,893 shares during the last quarter. AQR Capital Management LLC lifted its stake in Simply Good Foods by 3.4% in the 1st quarter. AQR Capital Management LLC now owns 19,018 shares of the financial services provider’s stock valued at $656,000 after acquiring an additional 617 shares in the last quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. grew its stake in shares of Simply Good Foods by 5.5% during the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 54,819 shares of the financial services provider’s stock worth $1,891,000 after acquiring an additional 2,850 shares in the last quarter. Caxton Associates LLP bought a new stake in Simply Good Foods during the first quarter worth about $264,000. Finally, UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC lifted its stake in Simply Good Foods by 10.7% in the first quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 224,229 shares of the financial services provider’s stock valued at $7,734,000 after acquiring an additional 21,696 shares during the last quarter. Institutional investors and hedge funds own 88.45% of the company’s stock.

Simply Good Foods Company Profile

Simply Good Foods Co (NASDAQ: SMPL) is a North American consumer packaged foods company specializing in better-for-you nutrition products. The company’s portfolio centers on two well-established brands, Atkins and Quest, which offer a range of low-carbohydrate, high-protein bars, powders, shakes, and snacks. Simply Good Foods aims to support consumers’ health and wellness goals by delivering convenient, nutrient-dense options without added sugars or artificial sweeteners.

Under the Atkins brand, the company produces meal replacements, snack bars, and ready-to-drink shakes designed for low-carb dieters.