Reformation (NYSE:REF) Research Coverage Started at BTIG Research

BTIG Research began coverage on shares of Reformation (NYSE:REF) in a research report report published on Monday, Marketbeat reports. The brokerage issued a buy rating and a $20.00 price objective on the stock.

REF has been the subject of a number of other reports. Robert W. Baird initiated coverage on Reformation in a research report on Monday. They set an “outperform” rating and a $19.00 price objective for the company. William Blair began coverage on Reformation in a report on Monday. They issued an “outperform” rating on the stock. Royal Bank Of Canada initiated coverage on Reformation in a report on Monday. They issued an “outperform” rating and a $18.00 target price on the stock. Morgan Stanley started coverage on shares of Reformation in a research report on Monday. They set an “equal weight” rating and a $16.00 target price for the company. Finally, Wall Street Zen upgraded shares of Reformation to a “hold” rating in a report on Saturday, August 8th. Eight investment analysts have rated the stock with a Buy rating and one has assigned a Hold rating to the company’s stock. According to MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average target price of $19.25.

Reformation Trading Up 1.7%

Shares of REF opened at $13.54 on Monday. Reformation has a 12 month low of $12.83 and a 12 month high of $17.26.

Insider Transactions at Reformation

In other Reformation news, Director Yael Aflalo sold 1,204,029 shares of the stock in a transaction dated Wednesday, July 29th. The stock was sold at an average price of $13.95, for a total transaction of $16,796,204.55. Following the completion of the sale, the director directly owned 11,725,803 shares in the company, valued at approximately $163,574,951.85. This trade represents a 9.31% decrease in their position. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, major shareholder Scsp Refo sold 2,987,199 shares of Reformation stock in a transaction dated Friday, July 31st. The stock was sold at an average price of $13.95, for a total value of $41,671,426.05. Following the completion of the transaction, the insider directly owned 29,091,749 shares of the company’s stock, valued at approximately $405,829,898.55. This trade represents a 9.31% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing.

Reformation News Roundup

Here are the key news stories impacting Reformation this week:

• Positive Sentiment: Royal Bank of Canada initiated coverage with an “outperform” rating and an $18 price target, signaling roughly 33% potential upside based on the referenced price. Benzinga report
• Positive Sentiment: Guggenheim began coverage with a “buy” rating and a $20 target, implying approximately 48% potential upside. Ticker Report coverage
• Positive Sentiment: Robert W. Baird initiated coverage with an “outperform” rating and a $19 price target, suggesting about 40% potential upside. Ticker Report coverage
• Positive Sentiment: Media attention around a Reformation dress worn by Pippa Middleton at Wimbledon may provide a modest marketing boost and reinforce the brand’s visibility with consumers. Pippa Middleton wears Reformation dress
• Neutral Sentiment: JPMorgan, Telsey Advisory Group, and BTIG Research each initiated coverage on Reformation. The reports could broaden institutional awareness, but the provided announcements do not include ratings or price targets. JPMorgan coverage Telsey coverage BTIG coverage
• Negative Sentiment: Short interest rose 147.4% to 879,261 shares as of August 14, equal to about 1.5% of shares outstanding. While the 1.8-day short ratio is moderate, the increase indicates growing bearish positioning and could add volatility.

Reformation Company Profile

Reformation Inc provide sustainable womenswear brand. Reformation Inc is based in LOS ANGELES.