Natural Alternatives International (NASDAQ:NAII – Get Free Report) and Nature’s Sunshine Products (NASDAQ:NATR – Get Free Report) are both small-cap consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, profitability, dividends, valuation, analyst recommendations, risk and earnings.
Analyst Recommendations
This is a summary of recent recommendations and price targets for Natural Alternatives International and Nature’s Sunshine Products, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Natural Alternatives International | 1 | 0 | 0 | 0 | 1.00 |
| Nature’s Sunshine Products | 0 | 1 | 2 | 0 | 2.67 |
Nature’s Sunshine Products has a consensus price target of $30.50, suggesting a potential upside of 114.94%. Given Nature’s Sunshine Products’ stronger consensus rating and higher probable upside, analysts clearly believe Nature’s Sunshine Products is more favorable than Natural Alternatives International.
Risk and Volatility
Profitability
This table compares Natural Alternatives International and Nature’s Sunshine Products’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Natural Alternatives International | -10.13% | -12.21% | -5.30% |
| Nature’s Sunshine Products | 3.68% | 12.88% | 8.17% |
Earnings & Valuation
This table compares Natural Alternatives International and Nature’s Sunshine Products”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Natural Alternatives International | $129.86 million | 0.10 | -$13.57 million | ($2.39) | -0.91 |
| Nature’s Sunshine Products | $480.14 million | 0.52 | $19.52 million | $1.01 | 14.05 |
Nature’s Sunshine Products has higher revenue and earnings than Natural Alternatives International. Natural Alternatives International is trading at a lower price-to-earnings ratio than Nature’s Sunshine Products, indicating that it is currently the more affordable of the two stocks.
Institutional and Insider Ownership
32.4% of Natural Alternatives International shares are held by institutional investors. Comparatively, 79.4% of Nature’s Sunshine Products shares are held by institutional investors. 20.8% of Natural Alternatives International shares are held by insiders. Comparatively, 3.1% of Nature’s Sunshine Products shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Summary
Nature’s Sunshine Products beats Natural Alternatives International on 13 of the 14 factors compared between the two stocks.
About Natural Alternatives International
Natural Alternatives International, Inc. engages in formulating, manufacturing, and marketing nutritional supplements in the United States, Europe, Australia, Asia, Mexico, and Canada. The company operates in two segments, Private-Label Contract Manufacturing, and Patent and Trademark Licensing. It offers private-label contract manufacturing services to companies that market and distribute vitamins, minerals, herbal, and other nutritional supplements, as well as other health care products. The company also provides strategic partnering services, such as customized product formulation, clinical study design and support, manufacturing, marketing support, international regulatory and label law compliance, international product registration, packaging in multiple formats and labeling design, scientific research, proprietary ingredients, customer-specific nutritional product formulation, product testing and evaluation, marketing management, packaging and delivery system design, regulatory review, and international product registration assistance. In addition, it sells beta-alanine ingredient under the CarnoSyn and SR CarnoSyn names. The company manufactures products in various forms, including capsules, tablets, chewable wafers, and powders. Its private-label contract manufacturing customers include companies that market nutritional supplements through direct sales marketing channels, direct to consumer e-commerce channels, and retail stores. The company was founded in 1980 and is headquartered in Carlsbad, California.
About Nature’s Sunshine Products
Nature’s Sunshine Products, Inc., a natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. It offers general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision. The company also provides immunity, cardiovascular, and digestive products; and personal care products, such as oils and lotions, aloe vera gels, herbal shampoos, herbal skin treatment, toothpaste, and skin cleansers, as well as weight management products. It offers its products under the Nature’s Sunshine and Synergy WorldWide brands through a sales force of independent consultants. Nature’s Sunshine Products, Inc. was founded in 1972 and is headquartered in Lehi, Utah.
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