Amazon.com, Inc. $AMZN Shares Acquired by Trust Asset Management LLC

Trust Asset Management LLC increased its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 3.3% during the 2nd quarter, according to the company in its most recent 13F filing with the SEC. The firm owned 107,563 shares of the e-commerce giant’s stock after buying an additional 3,414 shares during the quarter. Trust Asset Management LLC’s holdings in Amazon.com were worth $26,000 at the end of the most recent reporting period.

Several other hedge funds and other institutional investors also recently added to or reduced their stakes in AMZN. MilWealth Group LLC lifted its holdings in shares of Amazon.com by 79.0% in the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after acquiring an additional 79 shares during the last quarter. Lifetime Wealth Management P.C. acquired a new stake in Amazon.com in the 4th quarter valued at approximately $45,000. Elkhorn Partners Limited Partnership raised its position in Amazon.com by 900.0% in the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock valued at $46,000 after purchasing an additional 180 shares during the period. Fairway Wealth LLC raised its position in Amazon.com by 95.6% in the fourth quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant’s stock valued at $51,000 after purchasing an additional 108 shares during the period. Finally, Prudent Man Investment Management Inc. lifted its stake in Amazon.com by 87.7% during the fourth quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant’s stock worth $53,000 after purchasing an additional 107 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS demand remains the leading catalyst. AWS reportedly has a $496 billion backlog, while analysts see accelerating AI-related cloud demand and potential 2027 revenue of $222 billion. A Citizens analyst reiterated a Market Outperform rating with a $315 price target, citing Amazon’s relationships with OpenAI and Anthropic. AWS backlog article
• Positive Sentiment: Amazon continues gaining share in apparel. PYMNTS Intelligence estimates Amazon represented 17% of U.S. clothing spending in 2025, double its 2019 share, while Walmart’s share declined. The trend suggests continued progress in a major retail category. Amazon clothing market-share article
• Positive Sentiment: Automation and logistics could improve long-term efficiency. Project Tetromino aims to create delivery stations capable of processing packages at roughly 2.5 times the current rate, potentially reducing labor and delivery costs. Amazon is also expanding Prime Air toward nearly 500 U.S. cities, while Zoox is testing autonomous vehicles in San Francisco. Project Tetromino article
• Neutral Sentiment: Analysts and institutional investors remain broadly constructive. Recent coverage highlights Amazon’s relatively attractive valuation, strong AI exposure and diversified revenue base. The cited analyst consensus includes buy-equivalent ratings, with a median price target of $320, although targets are not guarantees.
• Negative Sentiment: AI investment is creating a substantial cash-flow overhang. Reports indicate Amazon’s free cash flow turned negative by $7.6 billion even as operating cash flow rose 33%. Investors want evidence that the planned roughly $220 billion in 2026 capital spending will generate sufficient returns and rebuild free cash flow. Amazon free cash flow article
• Negative Sentiment: Several senior executives sold shares. CEO Andrew Jassy, AWS CEO Matthew Garman, CFO Brian Olsavsky, and other executives collectively sold millions of dollars of AMZN stock. Each transaction was conducted under a pre-arranged Rule 10b5-1 plan, reducing the signal’s severity, but the absence of reported insider purchases may still pressure sentiment.
• Negative Sentiment: Cost and regulatory risks are increasing. Amazon raised prices on some Echo, Fire TV, Kindle and eero devices by as much as 60% because of memory shortages, potentially hurting demand. New York City officials are also backing measures targeting delivery-worker practices, vehicle idling and other Amazon operations. Amazon hardware price increase article

Insider Activity

In other Amazon.com news, CEO Andrew R. Jassy sold 20,000 shares of the firm’s stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $5,180,200.00. Following the transaction, the chief executive officer directly owned 2,235,766 shares of the company’s stock, valued at approximately $579,085,751.66. This trade represents a 0.89% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Brian T. Olsavsky sold 6,172 shares of the company’s stock in a transaction dated Friday, August 21st. The shares were sold at an average price of $260.31, for a total transaction of $1,606,633.32. Following the completion of the sale, the chief financial officer directly owned 109,207 shares of the company’s stock, valued at $28,427,674.17. The trade was a 5.35% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 71,589 shares of company stock worth $18,580,205 over the last 90 days. 8.90% of the stock is owned by corporate insiders.

Amazon.com Stock Down 0.4%

Shares of NASDAQ AMZN opened at $261.06 on Wednesday. The business has a 50-day moving average price of $250.48 and a 200 day moving average price of $239.68. The stock has a market cap of $2.82 trillion, a PE ratio of 21.00, a price-to-earnings-growth ratio of 1.74 and a beta of 1.45. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23. Amazon.com, Inc. has a 52-week low of $196.00 and a 52-week high of $287.20.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, topping the consensus estimate of $1.82 by $3.93. The company had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.The firm’s revenue was up 19.6% compared to the same quarter last year. During the same quarter in the previous year, the company posted $1.68 earnings per share. Equities research analysts forecast that Amazon.com, Inc. will post 8.05 earnings per share for the current year.

Analyst Upgrades and Downgrades

AMZN has been the subject of a number of research reports. Robert W. Baird set a $310.00 price objective on Amazon.com and gave the company an “outperform” rating in a report on Friday, July 31st. Susquehanna reaffirmed a “positive” rating and issued a $325.00 target price (up from $300.00) on shares of Amazon.com in a research report on Thursday, April 30th. Royal Bank Of Canada boosted their price target on shares of Amazon.com from $320.00 to $330.00 and gave the stock an “outperform” rating in a research note on Friday, July 31st. Deutsche Bank Aktiengesellschaft reissued a “buy” rating and issued a $325.00 price objective (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. Finally, Benchmark upped their target price on shares of Amazon.com from $370.00 to $400.00 and gave the stock a “buy” rating in a research note on Friday, July 31st. One research analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and two have given a Hold rating to the stock. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and an average target price of $322.39.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.