Fortune Brands Innovations (NYSE:FBIN – Get Free Report) and Northann (NYSE:NCL – Get Free Report) are both industrials companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, profitability, earnings, dividends, risk and institutional ownership.
Valuation and Earnings
This table compares Fortune Brands Innovations and Northann”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Fortune Brands Innovations | $4.39 billion | 1.22 | $298.80 million | $1.23 | 36.55 |
| Northann | $15.13 million | 0.56 | -$7.13 million | ($0.29) | -0.55 |
Risk & Volatility
Fortune Brands Innovations has a beta of 1.31, indicating that its share price is 31% more volatile than the S&P 500. Comparatively, Northann has a beta of 0.9, indicating that its share price is 10% less volatile than the S&P 500.
Profitability
This table compares Fortune Brands Innovations and Northann’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Fortune Brands Innovations | 3.39% | 19.50% | 7.09% |
| Northann | -26.58% | -456.34% | -30.35% |
Analyst Ratings
This is a summary of current recommendations and price targets for Fortune Brands Innovations and Northann, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Fortune Brands Innovations | 1 | 9 | 6 | 0 | 2.31 |
| Northann | 0 | 0 | 0 | 0 | 0.00 |
Fortune Brands Innovations presently has a consensus target price of $55.71, suggesting a potential upside of 23.93%. Given Fortune Brands Innovations’ stronger consensus rating and higher possible upside, equities research analysts clearly believe Fortune Brands Innovations is more favorable than Northann.
Insider and Institutional Ownership
87.6% of Fortune Brands Innovations shares are owned by institutional investors. Comparatively, 0.3% of Northann shares are owned by institutional investors. 3.3% of Fortune Brands Innovations shares are owned by insiders. Comparatively, 8.2% of Northann shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Summary
Fortune Brands Innovations beats Northann on 13 of the 14 factors compared between the two stocks.
About Fortune Brands Innovations
Fortune Brands Innovations, Inc. provides home and security products for residential home repair, remodeling, new construction, and security applications in the United States and internationally. The company operates through three segments: Water, Outdoors, and Security. The Water segment manufactures or assembles, and sells faucets, accessories, kitchen sinks, and waste disposals under the Moen, ROHL, Riobel, Victoria+Albert, Perrin & Rowe, Aqualisa, Shaws, Emtek, and Schaub brands. The Outdoors segment manufactures and sells fiberglass and steel entry door systems under the Therma-Tru brand; storm, screen, and security doors under the Larson brand; composite decking, railing, and cladding under the Fiberon brand; and urethane millwork under the Fypon brand. The Security segment manufactures, sources, and distributes locks, safety and security devices, and electronic security products under the Master Lock, American Lock, Yale, and August brands; and fire-resistant safes, security containers, and commercial cabinets under the SentrySafe brand. The company sells its products through various sales channels, including kitchen and bath dealers, wholesalers oriented toward builders or professional remodelers, industrial and locksmith distributors, do-it-yourself remodeling-oriented home centers, showrooms, e-commerce, and other retail outlets. Fortune Brands Innovations, Inc. was incorporated in 1988 and is headquartered in Deerfield, Illinois.
About Northann
Northann Corp. engages in the manufacture, wholesale, and retail of the 3D printed vinyl flooring panels and other decorative panels in North America, Europe, and internationally. The company offers its products under the Benchwick brand name. Northann Corp. was founded in 2013 and is based in Elk Grove, California.
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