Reformation (NYSE:REF) Reaches New 1-Year Low – Should You Sell?

Reformation Inc. (NYSE:REF) hit a new 52-week low during mid-day trading on Thursday . The company traded as low as $14.52 and last traded at $14.59, with a volume of 160414 shares. The stock had previously closed at $15.32.

Wall Street Analyst Weigh In

Separately, Wall Street Zen upgraded Reformation to a “hold” rating in a report on Saturday, August 8th.

Reformation Stock Performance

Insider Buying and Selling

In related news, Director Yael Aflalo sold 1,204,029 shares of Reformation stock in a transaction that occurred on Wednesday, July 29th. The shares were sold at an average price of $13.95, for a total value of $16,796,204.55. Following the completion of the sale, the director owned 11,725,803 shares in the company, valued at approximately $163,574,951.85. This trade represents a 9.31% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, major shareholder Scsp Refo sold 2,987,199 shares of the business’s stock in a transaction that occurred on Friday, July 31st. The shares were sold at an average price of $13.95, for a total value of $41,671,426.05. Following the completion of the sale, the insider directly owned 29,091,749 shares in the company, valued at approximately $405,829,898.55. The trade was a 9.31% decrease in their position. The SEC filing for this sale provides additional information.

About Reformation

Reformation Inc provide sustainable womenswear brand. Reformation Inc is based in LOS ANGELES.