Alphabet Inc. $GOOG Shares Sold by Nicholas Company Inc.

Nicholas Company Inc. lowered its holdings in Alphabet Inc. (NASDAQ:GOOG) by 4.3% during the second quarter, according to its most recent disclosure with the Securities & Exchange Commission. The firm owned 687,505 shares of the information services provider’s stock after selling 30,540 shares during the quarter. Alphabet accounts for 4.4% of Nicholas Company Inc.’s holdings, making the stock its largest holding. Nicholas Company Inc.’s holdings in Alphabet were worth $242,916,000 as of its most recent SEC filing.

Other large investors have also modified their holdings of the company. KBC Group NV grew its holdings in shares of Alphabet by 5.6% during the 2nd quarter. KBC Group NV now owns 7,221,870 shares of the information services provider’s stock worth $2,551,703,000 after purchasing an additional 385,573 shares during the period. Souders Financial Advisors raised its holdings in Alphabet by 0.6% in the 2nd quarter. Souders Financial Advisors now owns 26,575 shares of the information services provider’s stock valued at $9,390,000 after buying an additional 160 shares during the period. Aspiring Ventures LLC raised its holdings in Alphabet by 37.4% in the 2nd quarter. Aspiring Ventures LLC now owns 2,449 shares of the information services provider’s stock valued at $865,000 after buying an additional 667 shares during the period. Parr Mcknight Wealth Management Group LLC lifted its position in Alphabet by 9.7% in the second quarter. Parr Mcknight Wealth Management Group LLC now owns 1,501 shares of the information services provider’s stock valued at $530,000 after buying an additional 133 shares during the last quarter. Finally, PDS Planning Inc lifted its position in Alphabet by 0.7% in the second quarter. PDS Planning Inc now owns 47,495 shares of the information services provider’s stock valued at $16,781,000 after buying an additional 322 shares during the last quarter. Institutional investors and hedge funds own 27.26% of the company’s stock.

Analyst Ratings Changes

GOOG has been the subject of several research analyst reports. Canaccord Genuity Group set a $450.00 target price on shares of Alphabet in a research note on Thursday, July 23rd. KeyCorp set a $445.00 price objective on shares of Alphabet in a report on Friday, July 10th. Wells Fargo & Company lowered their price objective on shares of Alphabet from $418.00 to $411.00 and set an “overweight” rating for the company in a research report on Thursday, July 23rd. JPMorgan Chase & Co. dropped their target price on shares of Alphabet from $460.00 to $420.00 and set an “overweight” rating for the company in a report on Thursday, July 23rd. Finally, Citigroup reissued a “market outperform” rating on shares of Alphabet in a research report on Friday, August 14th. Six investment analysts have rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating and four have assigned a Hold rating to the company. According to data from MarketBeat.com, the stock currently has a consensus rating of “Buy” and an average target price of $415.55.

Alphabet Price Performance

Shares of GOOG opened at $341.70 on Thursday. The firm has a market capitalization of $4.18 trillion, a price-to-earnings ratio of 17.16, a PEG ratio of 0.96 and a beta of 1.23. The firm’s fifty day simple moving average is $351.04 and its 200-day simple moving average is $339.72. Alphabet Inc. has a twelve month low of $197.46 and a twelve month high of $404.47. The company has a current ratio of 2.72, a quick ratio of 2.64 and a debt-to-equity ratio of 0.16.

Alphabet (NASDAQ:GOOG) last issued its earnings results on Thursday, July 23rd. The information services provider reported $9.11 EPS for the quarter, topping analysts’ consensus estimates of $2.87 by $6.24. The firm had revenue of $119.80 billion during the quarter, compared to the consensus estimate of $116.53 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The company’s revenue was up 24.2% compared to the same quarter last year. During the same quarter in the previous year, the firm posted $2.31 earnings per share. Equities analysts forecast that Alphabet Inc. will post 20.51 EPS for the current fiscal year.

Alphabet Dividend Announcement

The firm also recently declared a quarterly dividend, which will be paid on Monday, September 14th. Shareholders of record on Monday, September 7th will be issued a dividend of $0.22 per share. This represents a $0.88 dividend on an annualized basis and a yield of 0.3%. The ex-dividend date of this dividend is Friday, September 4th. Alphabet’s payout ratio is 4.42%.

Insiders Place Their Bets

In other news, CAO Marsida Saraci sold 449 shares of the stock in a transaction dated Wednesday, July 29th. The stock was sold at an average price of $333.20, for a total value of $149,606.80. Following the transaction, the chief accounting officer owned 27,386 shares in the company, valued at approximately $9,125,015.20. This represents a 1.61% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, Director John L. Hennessy sold 1,050 shares of the firm’s stock in a transaction dated Monday, June 15th. The stock was sold at an average price of $368.63, for a total value of $387,061.50. Following the sale, the director directly owned 1,481 shares in the company, valued at $545,941.03. This trade represents a 41.49% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last 90 days, insiders sold 451,945 shares of company stock valued at $12,382,714. 12.99% of the stock is owned by insiders.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: AI chip partnership expands: Marvell issued Alphabet a warrant to purchase up to 58.97 million shares, potentially representing roughly 6.7% of Marvell and valued at approximately $12.2 billion at the exercise price. The agreement deepens cooperation on custom chips supporting Google’s TPU ecosystem, strengthening Alphabet’s control over AI infrastructure and supply. Marvell Google AI chip deal
• Positive Sentiment: Waymo reaches a key commercialization milestone: Alphabet’s autonomous-vehicle unit opened its cheaper, next-generation robotaxi to all riders in Los Angeles, Phoenix, and San Francisco. Lower production and operating costs could improve Waymo’s path toward broader scale and eventual profitability. Waymo next-generation robotaxi expansion
• Positive Sentiment: Cloud momentum remains a major support: Google Cloud revenue reportedly rose 82% year over year to $24.8 billion in the latest quarter, outpacing Microsoft Azure and Amazon Web Services. The acceleration provides tangible evidence that AI demand is translating into revenue growth. Google Cloud growth comparison
• Positive Sentiment: Institutional endorsement: Berkshire Hathaway increased its Alphabet position by 45% during the second quarter, making it one of Berkshire’s largest holdings. The move may reinforce the view that Alphabet’s advertising, cloud, and AI businesses are undervalued relative to their growth prospects. Berkshire Alphabet investment
• Neutral Sentiment: Google introduced new AI-powered study tools across Search and Gemini, including interactive visuals, simulations, practice quizzes, and a student hub. The launches support product engagement and AI monetization, although near-term financial impact is unclear. Google AI study tools
• Negative Sentiment: AI spending is increasing leverage: Alphabet raised A$5.5 billion, or about $3.9 billion, in its first Australian-dollar bond sale as it funds an aggressive AI infrastructure buildout. Additional borrowing preserves cash flexibility but increases interest obligations and highlights investor concerns about whether AI returns will justify capital spending. Alphabet Australian bond sale
• Negative Sentiment: Gemini timing remains uncertain: Prediction-market traders see limited odds of Google releasing its delayed flagship Gemini Pro model before September, raising concerns about product execution and competitive pressure in generative AI. Gemini Pro release delay
• Negative Sentiment: A bankruptcy-court hearing on Google’s proposed $10 million purchase of Spirit Airlines’ internal business data was delayed until September 9 after a flight-attendants’ union objected over confidential information. The financial impact is small, but the dispute creates legal and reputational risk around AI training data. Spirit Airlines data sale court delay

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.