Tulsa Wealth Advisors INC Buys Shares of 4,602 Salesforce Inc. $CRM

Tulsa Wealth Advisors INC purchased a new position in Salesforce Inc. (NYSE:CRM) during the 2nd quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm purchased 4,602 shares of the CRM provider’s stock, valued at approximately $721,000.

Other institutional investors and hedge funds have also modified their holdings of the company. Fred Alger Management LLC grew its position in shares of Salesforce by 0.3% during the 3rd quarter. Fred Alger Management LLC now owns 14,943 shares of the CRM provider’s stock valued at $3,548,000 after acquiring an additional 45 shares during the period. Richards Merrill & Peterson Inc. raised its holdings in Salesforce by 1.1% in the 4th quarter. Richards Merrill & Peterson Inc. now owns 4,239 shares of the CRM provider’s stock worth $1,123,000 after purchasing an additional 46 shares during the period. Mowery & Schoenfeld Wealth Management LLC lifted its position in Salesforce by 6.9% during the fourth quarter. Mowery & Schoenfeld Wealth Management LLC now owns 745 shares of the CRM provider’s stock valued at $197,000 after purchasing an additional 48 shares in the last quarter. Synergy Financial Group LTD lifted its position in Salesforce by 2.4% during the third quarter. Synergy Financial Group LTD now owns 2,035 shares of the CRM provider’s stock valued at $482,000 after purchasing an additional 48 shares in the last quarter. Finally, Arbor Capital Management Inc. ADV grew its holdings in Salesforce by 1.6% during the fourth quarter. Arbor Capital Management Inc. ADV now owns 3,321 shares of the CRM provider’s stock valued at $884,000 after purchasing an additional 51 shares during the period. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: JPMorgan resumed coverage with an Overweight rating and a $250 price target, citing potential acceleration in Salesforce’s core business during the second half of the year. The target implies more than 24% upside from recent levels. JPMorgan bullish Salesforce coverage
• Positive Sentiment: Monness Crespi & Hardt raised its Salesforce price target to $222 from $200 and maintained a Buy rating. UBS and Wells Fargo also reportedly forecast strong appreciation, reinforcing improving sell-side sentiment. Monness Crespi Salesforce price target
• Positive Sentiment: Salesforce’s Agentforce platform is gaining traction, giving the company a way to use its large CRM customer base to compete with Microsoft and Oracle in enterprise “agentic” AI. Salesforce agentic AI analysis
• Positive Sentiment: A Seeking Alpha analysis argues that Salesforce’s $27.1 billion share-repurchase program, equivalent to an estimated 23% net buyback yield, could support earnings-per-share growth. The stock also appears inexpensive at roughly 14 times forward earnings, although buybacks have increased debt. Salesforce buyback analysis
• Neutral Sentiment: Salesforce has recently posted strong momentum, with reports noting three consecutive weeks of gains and substantial one-month appreciation. That run may be encouraging investors, but it also raises the possibility of profit-taking.
• Negative Sentiment: Parnassus Investments indicated that Salesforce has lost favor as AI opportunities shift toward competing or substitute technologies. Other commentary likewise warns that alternative software and AI-native tools threaten Salesforce’s traditional CRM franchise. Salesforce AI competition concerns

Salesforce Price Performance

Shares of Salesforce stock opened at $195.86 on Monday. The stock’s 50-day simple moving average is $171.41 and its 200-day simple moving average is $181.95. Salesforce Inc. has a 52 week low of $146.32 and a 52 week high of $269.11. The company has a market capitalization of $160.41 billion, a price-to-earnings ratio of 22.67, a PEG ratio of 1.06 and a beta of 1.16. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15.

Salesforce (NYSE:CRM) last released its quarterly earnings data on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, topping analysts’ consensus estimates of $3.13 by $0.75. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The firm had revenue of $11.13 billion during the quarter, compared to analyst estimates of $11.05 billion. During the same quarter in the prior year, the company posted $2.58 earnings per share. The business’s quarterly revenue was up 13.3% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, analysts expect that Salesforce Inc. will post 10.27 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The business also recently disclosed a quarterly dividend, which was paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th were issued a dividend of $0.44 per share. This represents a $1.76 dividend on an annualized basis and a yield of 0.9%. The ex-dividend date of this dividend was Thursday, June 11th. Salesforce’s dividend payout ratio (DPR) is 20.37%.

Analyst Ratings Changes

A number of analysts have commented on CRM shares. Wells Fargo & Company upped their price target on Salesforce from $200.00 to $205.00 and gave the stock an “equal weight” rating in a research report on Wednesday, August 12th. Jefferies Financial Group raised Salesforce from a “buy” rating to a “buy” rating in a research report on Wednesday, July 1st. Scotiabank downgraded Salesforce from a “sector outperform” rating to a “sector perform” rating in a research note on Thursday, June 18th. Citizens Jmp restated a “market outperform” rating and set a $315.00 target price on shares of Salesforce in a research note on Thursday, May 28th. Finally, CLSA began coverage on shares of Salesforce in a report on Monday, July 20th. They set a “hold” rating and a $165.00 price target on the stock. Two research analysts have rated the stock with a Strong Buy rating, twenty-five have given a Buy rating, seventeen have issued a Hold rating and three have issued a Sell rating to the stock. According to data from MarketBeat, Salesforce has an average rating of “Moderate Buy” and an average target price of $249.05.

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.