Reviewing Cooper-Standard (NYSE:CPS) and Yokohama Rubber (OTCMKTS:YORUY)

Cooper-Standard (NYSE:CPS) and Yokohama Rubber (OTCMKTS:YORUY) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, profitability, institutional ownership, valuation and earnings.

Insider & Institutional Ownership

69.1% of Cooper-Standard shares are owned by institutional investors. 9.2% of Cooper-Standard shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of current ratings and target prices for Cooper-Standard and Yokohama Rubber, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Cooper-Standard	2	1	1	0	1.75
Yokohama Rubber	0	0	0	0	0.00

Cooper-Standard presently has a consensus target price of $48.33, indicating a potential upside of 70.46%. Given Cooper-Standard’s stronger consensus rating and higher possible upside, equities research analysts clearly believe Cooper-Standard is more favorable than Yokohama Rubber.

Profitability

This table compares Cooper-Standard and Yokohama Rubber’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Cooper-Standard	-2.03%	N/A	-2.31%
Yokohama Rubber	N/A	N/A	N/A

Valuation & Earnings

This table compares Cooper-Standard and Yokohama Rubber”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Cooper-Standard	$91.38 billion	0.01	-$4.16 million	($3.14)	-9.03
Yokohama Rubber	N/A	N/A	N/A	$249.87	0.15

Yokohama Rubber has lower revenue, but higher earnings than Cooper-Standard. Cooper-Standard is trading at a lower price-to-earnings ratio than Yokohama Rubber, indicating that it is currently the more affordable of the two stocks.

Summary

Cooper-Standard beats Yokohama Rubber on 6 of the 10 factors compared between the two stocks.

About Cooper-Standard

Cooper-Standard Holdings Inc., through its subsidiary, Cooper-Standard Automotive Inc., manufactures and sells sealing, fuel and brake delivery, and fluid transfer systems in the United States, Mexico, China, Poland, Canada, Germany, France, and internationally. The company offers sealing systems, including dynamic seals, static seals, encapsulated glasses, textured surfaces with cloth appearance, obstacle detection sensor systems, FlushSeal systems, variable extrusions, specialty sealing products, stainless steel trims, and frameless systems. It also provides fuel and brake delivery systems comprising chassis and tank fuel lines and bundles, metallic brake lines and bundles, quick connects, low oligomer multi-layer convoluted tubes, brake jounce lines, direct injection and port fuel rails, MagAlloy break tube coating, and ArmorTube brake tube coating. In addition, the company offers fluid transfer systems, such as heater/coolant hoses, turbo charger hoses, charged air cooler ducts/assemblies, diesel particulate filter lines, secondary air hoses, degas tanks and deaerators, brake and clutch hoses, air intake and discharge systems, transmission oil cooling hoses, high temperature MLTs, and multilayer tubing for glycol thermal management. Its products are primarily used in passenger vehicles and light trucks that are manufactured by automotive original equipment manufacturers and replacement markets. Cooper-Standard Holdings Inc. was founded in 1960 and is headquartered in Northville, Michigan.

About Yokohama Rubber

The Yokohama Rubber Company, Limited manufactures and sells tires in Japan, the United States, India, China, the Philippines, and internationally. It offers tires for passenger cars and light trucks, trucks and buses, construction and mining equipment, industrial vehicles and agricultural and forestry machinery, and motorsports, as well as aluminum alloy wheels and other automotive related components under the ADVAN, BluEarth, iceGUARD, GEOLANDAR, YOKOHAMA, ALLIANCE, GALAXY, PRIMEX, and AICHI brand names. The company also provides conveyor belts, rubber plates, various hoses, marine fenders, oil spill containment booms, marine hoses, rubber molded products, air springs, highway joints, rubber support, anti-seismic laminated rubber sheets for buildings, sound- and vibration-proof materials, and aerospace products; and adhesives and sealants under the Hamatite brand. In addition, it markets golf equipment and services under the PRGR brand. The company was incorporated in 1917 and is headquartered in Tokyo, Japan.