Insider Selling: AppFolio (NASDAQ:APPF) Insider Sells $29,380.50 in Stock

AppFolio, Inc. (NASDAQ:APPF) insider Don Rigler sold 150 shares of the stock in a transaction on Monday, August 10th. The stock was sold at an average price of $195.87, for a total value of $29,380.50. Following the transaction, the insider directly owned 4,132 shares in the company, valued at approximately $809,334.84. This represents a 3.50% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Don Rigler also recently made the following trade(s):

• On Friday, June 12th, Don Rigler sold 150 shares of AppFolio stock. The stock was sold at an average price of $159.56, for a total value of $23,934.00.

AppFolio Stock Up 0.1%

Shares of NASDAQ:APPF opened at $204.21 on Friday. The company has a market cap of $7.23 billion, a P/E ratio of 46.62 and a beta of 0.78. The business has a fifty day simple moving average of $172.83 and a 200-day simple moving average of $170.72. AppFolio, Inc. has a 52 week low of $142.56 and a 52 week high of $288.73.

AppFolio (NASDAQ:APPF) last released its earnings results on Thursday, July 23rd. The software maker reported $1.71 earnings per share for the quarter, topping the consensus estimate of $1.69 by $0.02. AppFolio had a return on equity of 32.42% and a net margin of 15.13%.The firm had revenue of $281.12 million for the quarter, compared to the consensus estimate of $277.35 million. During the same period in the prior year, the business posted $1.38 earnings per share. The firm’s revenue for the quarter was up 19.3% compared to the same quarter last year. Sell-side analysts expect that AppFolio, Inc. will post 5.16 earnings per share for the current fiscal year.

Institutional Trading of AppFolio

Institutional investors have recently modified their holdings of the company. EverSource Wealth Advisors LLC raised its holdings in AppFolio by 101.8% in the fourth quarter. EverSource Wealth Advisors LLC now owns 111 shares of the software maker’s stock valued at $26,000 after buying an additional 56 shares during the period. Optiver Holding B.V. lifted its position in AppFolio by 827.8% during the first quarter. Optiver Holding B.V. now owns 167 shares of the software maker’s stock valued at $26,000 after buying an additional 149 shares in the last quarter. Northwestern Mutual Wealth Management Co. grew its stake in AppFolio by 48.8% during the third quarter. Northwestern Mutual Wealth Management Co. now owns 192 shares of the software maker’s stock worth $53,000 after buying an additional 63 shares during the period. Advisory Services Network LLC purchased a new stake in AppFolio during the third quarter worth approximately $55,000. Finally, Employees Retirement System of Texas purchased a new stake in AppFolio during the third quarter worth approximately $58,000. Hedge funds and other institutional investors own 85.19% of the company’s stock.

Analyst Upgrades and Downgrades

Several research firms recently issued reports on APPF. UBS Group set a $210.00 target price on shares of AppFolio in a research report on Friday, April 24th. Benchmark upped their price target on shares of AppFolio from $222.00 to $226.00 and gave the stock a “buy” rating in a research report on Friday, April 24th. Piper Sandler cut their price target on shares of AppFolio from $245.00 to $210.00 and set an “overweight” rating on the stock in a research note on Friday, April 24th. Wall Street Zen cut shares of AppFolio from a “buy” rating to a “hold” rating in a research note on Sunday, July 26th. Finally, Guggenheim initiated coverage on AppFolio in a research report on Wednesday, July 22nd. They issued a “buy” rating and a $232.00 target price on the stock. Two research analysts have rated the stock with a Strong Buy rating, nine have given a Buy rating and one has issued a Hold rating to the company. According to MarketBeat.com, AppFolio presently has a consensus rating of “Buy” and a consensus price target of $243.50.

Key Stories Impacting AppFolio

Here are the key news stories impacting AppFolio this week:

• Positive Sentiment: AppFolio named Amazon Web Services its preferred cloud provider. Its Performance Platform runs on AWS, supporting the company’s AI-native architecture and Realm AI suite. The arrangement could strengthen AppFolio’s technology infrastructure and improve its ability to deliver AI features to property-management customers. AppFolio names AWS preferred cloud provider
• Positive Sentiment: Zacks said growth investors should not overlook AppFolio, citing above-average financial growth. That view is supported by the company’s latest quarterly results, which showed revenue growth of 19.3% year over year and earnings of $1.71 per share, slightly ahead of consensus. Zacks AppFolio growth analysis
• Neutral Sentiment: Major shareholder Maurice J. Duca sold a combined 17,900 APPF shares on August 12–13 for approximately $3.54 million. The transactions were executed under a pre-arranged Rule 10b5-1 plan, reducing their value as a signal of current management confidence, although the sizable sales could still attract investor attention. SEC filing for Duca AppFolio share sales
• Neutral Sentiment: General Counsel Evan Pickering also reported sales, including 727 shares and an earlier 141-share transaction. The 141-share sale was made under a 10b5-1 plan to cover tax withholding related to vested equity awards, making it less concerning than discretionary selling. AppFolio general counsel share sale
• Negative Sentiment: Repeated insider selling may weigh on sentiment, particularly with APPF valued at roughly 45–47 times earnings. Investors may remain sensitive to whether AppFolio can sustain its growth and justify its premium valuation, despite the stock trading well above its 52-week low and moving averages.

About AppFolio

AppFolio, Inc is a Santa Barbara–based provider of cloud-based software solutions for the property management and legal industries. Founded in 2006 by former software executives, the company went public on the NASDAQ under the symbol APPF in 2015. Its original offering, AppFolio Property Manager, automates accounting, marketing, leasing, and maintenance functions for residential, commercial, student housing, and community association managers.

In 2019, AppFolio expanded its portfolio with the acquisition of MyCase, a web-based legal practice management platform for small to mid-size law firms.