Cricut (NASDAQ:CRCT) & Taylor Wimpey (OTCMKTS:TWODY) Financial Contrast

Taylor Wimpey (OTCMKTS:TWODY) and Cricut (NASDAQ:CRCT) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, dividends, profitability, institutional ownership, risk, analyst recommendations and valuation.

Analyst Recommendations

This is a summary of recent ratings and target prices for Taylor Wimpey and Cricut, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Taylor Wimpey	2	1	1	0	1.75
Cricut	4	1	0	1	1.67

Cricut has a consensus target price of $3.82, suggesting a potential downside of 34.48%. Given Cricut’s higher probable upside, analysts plainly believe Cricut is more favorable than Taylor Wimpey.

Dividends

Taylor Wimpey pays an annual dividend of $0.65 per share and has a dividend yield of 5.6%. Cricut pays an annual dividend of $0.20 per share and has a dividend yield of 3.4%. Cricut pays out 46.5% of its earnings in the form of a dividend.

Earnings and Valuation

This table compares Taylor Wimpey and Cricut”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Taylor Wimpey	$4.37 billion	0.92	$433.99 million	N/A	N/A
Cricut	$708.78 million	1.73	$76.71 million	$0.43	13.55

Taylor Wimpey has higher revenue and earnings than Cricut.

Volatility and Risk

Taylor Wimpey has a beta of 1.14, indicating that its stock price is 14% more volatile than the S&P 500. Comparatively, Cricut has a beta of 0.19, indicating that its stock price is 81% less volatile than the S&P 500.

Profitability

This table compares Taylor Wimpey and Cricut’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Taylor Wimpey	N/A	N/A	N/A
Cricut	12.71%	24.57%	15.42%

Insider & Institutional Ownership

19.6% of Cricut shares are owned by institutional investors. 16.5% of Cricut shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

Cricut beats Taylor Wimpey on 8 of the 15 factors compared between the two stocks.

About Taylor Wimpey

Taylor Wimpey plc operates as a homebuilder in the United Kingdom and Spain. It builds and delivers various homes and communities. Taylor Wimpey plc was incorporated in 1935 and is based in High Wycombe, the United Kingdom.

About Cricut

Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates through three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy family for personalization, organization, and customization; Cricut Explore family for cutting, writing, and scoring; Cricut Maker family for cutting, writing, scoring, and adding decorative effects to various materials, such as paper, vinyl, iron-on vinyl, pens, and others; and Cricut Venture for cutting, writing, and scoring large-format projects at professional speeds. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps comprising Cricut Joy App, Design Space, and other design apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.