Amazon.com, Inc. $AMZN Shares Sold by Kensington Investment Counsel LLC

Kensington Investment Counsel LLC lowered its position in Amazon.com, Inc. (NASDAQ:AMZN) by 20.8% during the first quarter, according to its most recent filing with the SEC. The institutional investor owned 9,733 shares of the e-commerce giant’s stock after selling 2,551 shares during the period. Kensington Investment Counsel LLC’s holdings in Amazon.com were worth $2,027,000 at the end of the most recent quarter.

Other institutional investors and hedge funds have also made changes to their positions in the company. MilWealth Group LLC raised its position in Amazon.com by 79.0% in the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock valued at $41,000 after purchasing an additional 79 shares during the period. Lifetime Wealth Management P.C. purchased a new position in shares of Amazon.com in the fourth quarter valued at approximately $45,000. Elkhorn Partners Limited Partnership grew its stake in shares of Amazon.com by 900.0% in the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock worth $46,000 after acquiring an additional 180 shares in the last quarter. Fairway Wealth LLC grew its stake in Amazon.com by 95.6% during the 4th quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant’s stock worth $51,000 after purchasing an additional 108 shares in the last quarter. Finally, Prudent Man Investment Management Inc. increased its stake in shares of Amazon.com by 87.7% during the fourth quarter. Prudent Man Investment Management Inc. now owns 229 shares of the e-commerce giant’s stock worth $53,000 after buying an additional 107 shares during the period. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Strong Q2 results continue to support the long-term case. Amazon’s latest quarter featured $200.6 billion in revenue, up nearly 20% year over year, and a substantial earnings beat. Investors remain focused on accelerating AWS growth and AI-related demand. Amazon: A Post-Earnings Drift Candidate
• Positive Sentiment: Analyst estimates and institutional interest remain favorable. Erste Group raised its FY2027 EPS forecast to $10.36 from $10.11, while the reported analyst consensus remains a “Moderate Buy.” The median price target of $320 is above recent trading levels. Amazon Receives Moderate Buy Recommendation
• Positive Sentiment: Amazon is expanding its consumer and emerging-business footprint. The company added more than 750 Locker locations across over 500 U.S. college campuses, improving delivery convenience and potentially strengthening student engagement. Separately, Zoox launched paid robotaxi rides in Las Vegas after receiving regulatory approval, creating a new—but early-stage—growth opportunity. Amazon Expands Locker Package Pickup
• Neutral Sentiment: Jeff Bezos’ stock sale adds headline pressure but appears planned. Bezos reportedly sold roughly $350 million of Amazon shares through a prearranged 10b5-1 plan. The transaction may concern investors after the rally, but it does not necessarily signal a change in the company’s outlook. Jeff Bezos’ Amazon Sale
• Negative Sentiment: New York delivery-worker legislation could raise costs. A bill backed by Mayor Zohran Mamdani would require large delivery operators to employ couriers directly rather than rely on subcontractors. Amazon says the measure could threaten local jobs and prompt warehouse changes; the company is reportedly spending about $5 million to oppose it. Mamdani Takes on Amazon in New Battle Over New York’s Delivery Workers
• Negative Sentiment: Market-wide risk is weighing on mega-cap technology stocks. Wall Street retreated as optimism over an Iran peace deal faded, oil prices remained elevated and investors awaited inflation data. Amazon and Alphabet accounted for much of the major-index decline, while competition for AI infrastructure funding also raised questions about future AWS capital requirements. U.S. Stocks End Lower as Iran Peace Deal Optimism Fades

Amazon.com Stock Performance

Shares of AMZN stock opened at $272.27 on Wednesday. The stock has a market capitalization of $2.94 trillion, a price-to-earnings ratio of 21.90, a PEG ratio of 1.85 and a beta of 1.45. The company’s 50-day simple moving average is $247.00 and its 200-day simple moving average is $238.07. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $287.20.

Amazon.com (NASDAQ:AMZN) last issued its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The firm had revenue of $200.61 billion for the quarter, compared to analysts’ expectations of $197.03 billion. During the same quarter last year, the company posted $1.68 earnings per share. Amazon.com’s revenue was up 19.6% on a year-over-year basis. Equities analysts anticipate that Amazon.com, Inc. will post 8.05 earnings per share for the current fiscal year.

Analysts Set New Price Targets

A number of equities analysts recently issued reports on the company. Wedbush upped their price target on Amazon.com from $293.00 to $310.00 and gave the company an “outperform” rating in a report on Friday, July 31st. Roth Capital reaffirmed a “buy” rating and set a $325.00 price objective on shares of Amazon.com in a research report on Monday, August 3rd. Guggenheim restated a “buy” rating and issued a $320.00 price objective (up from $300.00) on shares of Amazon.com in a research report on Thursday, April 30th. Evercore reiterated an “outperform” rating on shares of Amazon.com in a report on Tuesday, July 28th. Finally, HSBC reissued a “buy” rating and issued a $310.00 price objective on shares of Amazon.com in a research note on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and two have issued a Hold rating to the stock. According to MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus target price of $322.56.

Insider Buying and Selling at Amazon.com

In related news, SVP David Zapolsky sold 9,270 shares of the stock in a transaction dated Friday, May 22nd. The shares were sold at an average price of $268.53, for a total value of $2,489,273.10. Following the sale, the senior vice president owned 41,190 shares of the company’s stock, valued at $11,060,750.70. This trade represents a 18.37% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 15,467 shares of the business’s stock in a transaction dated Thursday, May 21st. The shares were sold at an average price of $263.40, for a total transaction of $4,074,007.80. Following the transaction, the chief executive officer directly owned 14,159 shares of the company’s stock, valued at $3,729,480.60. The trade was a 52.21% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders have sold 77,867 shares of company stock valued at $20,532,092. Corporate insiders own 8.90% of the company’s stock.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.