Apple (AAPL) – Research Analysts’ Recent Ratings Updates

Several brokerages have updated their recommendations and price targets on shares of Apple (NASDAQ: AAPL) in the last few weeks:

• 8/4/2026 – Apple was downgraded by China Renaissance from “buy” to “hold”. They now have a $280.00 price target on the stock.
• 8/4/2026 – Apple was downgraded by DZ Bank AG from “buy” to “hold”. They now have a $310.00 price target on the stock.
• 8/3/2026 – Apple was upgraded by Weiss Ratings from “buy (b-)” to “buy (b)”.
• 8/3/2026 – Apple was downgraded by Phillip Securities from “hold” to “moderate sell”.
• 7/31/2026 – Apple had its “neutral” rating reaffirmed by UBS Group AG.
• 7/31/2026 – Apple had its “market perform” rating reaffirmed by Oppenheimer Holdings, Inc..
• 7/31/2026 – Apple had its “overweight” rating reaffirmed by Wells Fargo & Company. They now have a $350.00 price target on the stock, up from $310.00.
• 7/31/2026 – Apple had its “buy” rating reaffirmed by The Goldman Sachs Group, Inc.. They now have a $360.00 price target on the stock, down from $370.00.
• 7/31/2026 – Apple had its “market perform” rating reaffirmed by Raymond James Financial, Inc..
• 7/31/2026 – Apple had its “underweight” rating reaffirmed by Barclays PLC. They now have a $245.00 price target on the stock, down from $253.00.
• 7/31/2026 – Apple had its “neutral” rating reaffirmed by DA Davidson. They now have a $270.00 price target on the stock.
• 7/31/2026 – Apple had its price target lowered by JPMorgan Chase & Co. from $345.00 to $340.00. They now have an “overweight” rating on the stock.
• 7/31/2026 – Apple had its price target raised by TD Cowen from $350.00 to $400.00. They now have a “buy” rating on the stock.
• 7/31/2026 – Apple had its “hold” rating reaffirmed by Needham & Company LLC.
• 7/31/2026 – Apple had its price target lowered by Morgan Stanley from $364.00 to $360.00. They now have an “overweight” rating on the stock.
• 7/31/2026 – Apple had its price target raised by Rosenblatt Securities from $276.00 to $300.00. They now have a “neutral” rating on the stock.
• 7/28/2026 – Apple had its “underweight” rating reaffirmed by KeyCorp. They now have a $250.00 price target on the stock.
• 7/24/2026 – Apple had its price target raised by Robert W. Baird from $310.00 to $330.00. They now have an “outperform” rating on the stock.
• 7/23/2026 – Apple was given a new $364.00 price target by Morgan Stanley. They now have an “overweight” rating on the stock.
• 7/21/2026 – Apple was given a new $365.00 price target by UBS Group AG.
• 7/20/2026 – Apple was given a new $380.00 price target by Raymond James Financial, Inc..
• 7/20/2026 – Apple had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $364.00 price target on the stock, up from $360.00.
• 7/16/2026 – Apple was upgraded by HSBC Holdings plc from “hold” to “buy”. They now have a $366.00 price target on the stock, up from $260.00.
• 7/15/2026 – Apple had its “buy (b-)” rating reaffirmed by Weiss Ratings.
• 7/15/2026 – Apple was given a new $365.00 price target by Royal Bank Of Canada.
• 7/14/2026 – Apple was given a new $250.00 price target by UBS Group AG.
• 7/14/2026 – Apple was downgraded by KeyCorp from “sector weight” to “underweight”. They now have a $250.00 price target on the stock.
• 7/13/2026 – Apple had its “buy” rating reaffirmed by Citigroup Inc.. They now have a $365.00 price target on the stock, up from $315.00.
• 7/8/2026 – Apple had its “outperform” rating reaffirmed by Evercore Inc.
• 6/26/2026 – Apple had its “overweight” rating reaffirmed by Morgan Stanley.
• 6/22/2026 – Apple was downgraded by KGI Securities from “outperform” to “hold”. They now have a $315.00 price target on the stock.
• 6/18/2026 – Apple had its “buy” rating reaffirmed by Bank of America Corporation. They now have a $380.00 price target on the stock.

Apple Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Thursday, August 13th. Investors of record on Monday, August 10th will be given a dividend of $0.27 per share. The ex-dividend date is Monday, August 10th. This represents a $1.08 annualized dividend and a yield of 0.3%. Apple’s dividend payout ratio is 12.39%.

Insider Transactions at Apple

In other Apple news, insider Ben Borders sold 116 shares of the firm’s stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the sale, the insider directly owned 38,713 shares of the company’s stock, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders own 0.06% of the company’s stock.

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.