Yatsen (NYSE:YSG – Get Free Report) and Nu Skin Enterprises (NYSE:NUS – Get Free Report) are both small-cap consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, profitability, valuation, institutional ownership, earnings, risk and dividends.
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for Yatsen and Nu Skin Enterprises, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Yatsen | 1 | 0 | 0 | 0 | 1.00 |
| Nu Skin Enterprises | 1 | 1 | 0 | 0 | 1.50 |
Profitability
This table compares Yatsen and Nu Skin Enterprises’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Yatsen | -3.04% | -4.54% | -3.49% |
| Nu Skin Enterprises | 3.78% | 7.47% | 4.21% |
Risk & Volatility
Insider & Institutional Ownership
82.8% of Nu Skin Enterprises shares are held by institutional investors. 29.0% of Yatsen shares are held by insiders. Comparatively, 2.8% of Nu Skin Enterprises shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Valuation and Earnings
This table compares Yatsen and Nu Skin Enterprises”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Yatsen | $614.62 million | 0.52 | -$11.56 million | ($0.21) | -16.22 |
| Nu Skin Enterprises | $1.49 billion | 0.18 | $160.20 million | $1.10 | 5.00 |
Nu Skin Enterprises has higher revenue and earnings than Yatsen. Yatsen is trading at a lower price-to-earnings ratio than Nu Skin Enterprises, indicating that it is currently the more affordable of the two stocks.
Summary
Nu Skin Enterprises beats Yatsen on 10 of the 12 factors compared between the two stocks.
About Yatsen
Yatsen Holding Limited, together with its subsidiaries, engages in the development and sale of beauty products under the Perfect Diary, Little Ondine, Pink Bear, Abby’s Choice, GalÃnic, DR.WU, Eve Lom, and EANTiM brands in the People’s Republic of China. The company offers color cosmetics for lips, eyes, and face; skin care products, including face serums and creams, eye creams, masks, toners, makeup removers, cleansers, ampoules, and anti-acne patches; and beauty tools and kits, sunscreen products, and beauty devices. It sells its products through stores and online channel. The company was formerly known as Mangrove Bay Ecommerce Holding (Cayman) and changed its name to Yatsen Holding Limited in January 2019. Yatsen Holding Limited was founded in 2016 and is headquartered in Guangzhou, China.
About Nu Skin Enterprises
Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa and ageLOC LumiSpa iO; and nutricentials skin care products. The company also provides wellness products, such as LifePak nutritional supplements, ageLOC TR90 weight management system, and Beauty Focus Collagen+. In addition, it is involved in the research and product development of skin care products and nutritional supplements. The company sells its products under the Nu Skin, Pharmanex, and ageLOC brands through retail stores, website, digital platforms, and independent direct sellers and marketers, as well as a service center. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.
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