Weekly Research Analysts’ Ratings Changes for Salesforce (CRM)

Several analysts have recently updated their ratings and price targets for Salesforce (NYSE: CRM):

• 8/5/2026 – Salesforce was upgraded by Erste Group Bank AG from “hold” to “buy”.
• 8/1/2026 – Salesforce was downgraded by Wall Street Zen from “buy” to “hold”.
• 7/24/2026 – Salesforce was downgraded by Weiss Ratings from “hold (c-)” to “sell (d+)”.
• 7/21/2026 – Salesforce had its “strong-buy” rating reaffirmed by Raymond James Financial, Inc..
• 7/21/2026 – Salesforce had its “equal weight” rating reaffirmed by UBS Group AG.
• 7/21/2026 – Salesforce had its “equal weight” rating reaffirmed by Morgan Stanley. They now have a $185.00 price target on the stock, down from $287.00.
• 7/20/2026 – Salesforce is now covered by CLSA. They set a “hold” rating and a $165.00 price target on the stock.
• 7/14/2026 – Salesforce had its “outperform” rating reaffirmed by Evercore Inc.
• 7/8/2026 – Salesforce was downgraded by KeyCorp from “overweight” to “sector weight”.
• 7/7/2026 – Salesforce was upgraded by Weiss Ratings from “sell (d+)” to “hold (c-)”.
• 7/1/2026 – Salesforce was downgraded by Raymond James Financial, Inc. from “strong-buy” to “moderate buy”.
• 7/1/2026 – Salesforce was downgraded by Royal Bank Of Canada from “sector perform” to “sector perform”.
• 7/1/2026 – Salesforce was downgraded by Truist Financial Corporation from “strong-buy” to “hold”.
• 7/1/2026 – Salesforce is now covered by Wedbush. They set an “outperform” rating on the stock.
• 7/1/2026 – Salesforce was upgraded by Jefferies Financial Group Inc. from “buy” to “buy”.
• 7/1/2026 – Salesforce is now covered by UBS Group AG. They set an “overweight” rating on the stock.
• 7/1/2026 – Salesforce was upgraded by Citigroup Inc. from “hold” to “buy”.
• 7/1/2026 – Salesforce was downgraded by Wolfe Research from “outperform” to “hold”.
• 7/1/2026 – Salesforce is now covered by Susquehanna. They set a “neutral” rating on the stock.
• 7/1/2026 – Salesforce was upgraded by Guggenheim from “neutral” to “buy”. They now have a $228.00 price target on the stock.
• 6/29/2026 – Salesforce was downgraded by Phillip Securities from “buy” to “hold”. They now have a $166.00 price target on the stock, down from $253.00.
• 6/18/2026 – Salesforce was upgraded by Barclays PLC from “overweight” to “overweight”.
• 6/18/2026 – Salesforce was downgraded by Scotiabank from “sector outperform” to “sector perform”.
• 6/18/2026 – Salesforce was downgraded by HC Wainwright to “negative”.
• 6/18/2026 – Salesforce is now covered by The Goldman Sachs Group, Inc.. They set a “neutral” rating on the stock.
• 6/18/2026 – Salesforce was upgraded by Monness Crespi & Hardt from “neutral” to “buy”. They now have a $200.00 price target on the stock.
• 6/17/2026 – Salesforce was downgraded by Weiss Ratings from “hold (c-)” to “sell (d+)”.
• 6/16/2026 – Salesforce had its “neutral” rating reaffirmed by UBS Group AG.
• 6/16/2026 – Salesforce had its “buy” rating reaffirmed by Needham & Company LLC.
• 6/16/2026 – Salesforce had its “buy” rating reaffirmed by Canaccord Genuity Group Inc.. They now have a $225.00 price target on the stock.
• 6/15/2026 – Salesforce had its “buy” rating reaffirmed by Jefferies Financial Group Inc..
• 6/15/2026 – Salesforce had its “outperform” rating reaffirmed by Wolfe Research.
• 6/12/2026 – Salesforce had its “buy” rating reaffirmed by TD Cowen.

Salesforce Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Thursday, July 2nd. Investors of record on Thursday, June 11th were paid a $0.44 dividend. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.9%. The ex-dividend date was Thursday, June 11th. Salesforce’s dividend payout ratio is presently 20.37%.

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.