LiveWire Group (NYSE:LVWR – Get Free Report) and Thor Industries (NYSE:THO – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, profitability, institutional ownership, valuation and earnings.
Insider & Institutional Ownership
0.9% of LiveWire Group shares are owned by institutional investors. Comparatively, 96.7% of Thor Industries shares are owned by institutional investors. 0.4% of LiveWire Group shares are owned by insiders. Comparatively, 4.7% of Thor Industries shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Analyst Ratings
This is a breakdown of current ratings and target prices for LiveWire Group and Thor Industries, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| LiveWire Group | 1 | 0 | 0 | 0 | 1.00 |
| Thor Industries | 1 | 10 | 3 | 0 | 2.14 |
Volatility and Risk
LiveWire Group has a beta of 1.65, suggesting that its stock price is 65% more volatile than the S&P 500. Comparatively, Thor Industries has a beta of 1.33, suggesting that its stock price is 33% more volatile than the S&P 500.
Profitability
This table compares LiveWire Group and Thor Industries’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| LiveWire Group | -234.48% | -161.65% | -60.58% |
| Thor Industries | 2.67% | 5.74% | 3.51% |
Earnings & Valuation
This table compares LiveWire Group and Thor Industries”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| LiveWire Group | $25.67 million | 9.99 | -$75.11 million | ($0.37) | -3.39 |
| Thor Industries | $9.58 billion | 0.43 | $258.56 million | $2.31 | 34.39 |
Thor Industries has higher revenue and earnings than LiveWire Group. LiveWire Group is trading at a lower price-to-earnings ratio than Thor Industries, indicating that it is currently the more affordable of the two stocks.
Summary
Thor Industries beats LiveWire Group on 12 of the 14 factors compared between the two stocks.
About LiveWire Group
LiveWire Group, Inc. manufactures electric motorcycles in the United States and internationally. It operates in two segments Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, accessories, and apparel; and electric balance bikes for kids. It serves wholesalers, independent dealers, retailers, and through online. The company has strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. operates as a subsidiary of Harley-Davidson, Inc.
About Thor Industries
THOR Industries, Inc. designs, manufactures, and sells recreational vehicles (RVs), and related parts and accessories in the United States, Canada, and Europe. The company offers travel trailers; gasoline and diesel Class A, Class B, and Class C motorhomes; conventional travel trailers and fifth wheels; luxury fifth wheels; and motorcaravans, caravans, campervans, and urban vehicles. It also provides aluminum extrusion and specialized component products to RV and other manufacturers. The company provides its products through independent and non-franchise dealers. THOR Industries, Inc. was incorporated in 1980 and is based in Elkhart, Indiana.
Receive News & Ratings for LiveWire Group Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for LiveWire Group and related companies with MarketBeat.com's FREE daily email newsletter.
